IBS630 - Trade Research and Market Analysis

Outline info
Last revision date 2018-09-24 00:58:39.273
Last review date 2018-11-07 15:02:39.623

Subject Title
Trade Research and Market Analysis

Subject Description
Managers make strategic business decisions based on in-depth research and analysis.  In this course, you will examine and apply information systems and sources used to gather and analyze primary and secondary data.  As a member of a team, you will use this data to prepare an international trade research paper.  This research will be applied to your second semester Marketing and Business Plan.

Credit Status
This subject is a credit for the International Business Management Graduate Certificate Program.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Describe the value and role of research in making international trade decisions.
2. Identify steps in the international trade research process and manage basic stages of a research project
3. Describe the role of basic statistics in analyzing research results.
4. Identify relevant information sources such as published sources, electronic database, networking, focus groups, surveys
5. Assemble broad, strategic questions into a research "map" to guide the needs of exporting or importing
6. Collect and analyze data
7. Understand and describe market intelligence
8. Compile and maintain competitor intelligence, information and data.
9. Apply research techniques to market analysis and selection
10. Use market assessments to evaluate and priortize export markets.
11. Evaluate alternative data collection techniques in terms of methodological difficulty and cost.
12. Present the results of research and analysis in an organized, concise and comprehensive report.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Execute mathematical operations accurately.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.


Topic Outline
• The Importance of Trade Research

o Determining Market Potential
• Market and Competitive Intelligence
o Types of Market Intelligence
o Competitors
• The Research Process
• Research Objectives
o Key research issues for Exporters
o Key research issues for Importers
• Data Sources
o Primary Data Sources
o Secondary Data and Desk Research
• Data collection
• Data Analysis and Presentation
• Applications of Trade Research
o Applying intelligence to Products and Processes
o Adapting Promotional Strategies
• Supporting Technologies

Mode of Instruction

A combination of teaching methods will be utilized which may include lectures, case studies, discussions, group and individual work.

Prescribed Texts
Title:          International Trade Research
Edition:      6th Edition - Blue Book
Author:       Forum for International Trade Training. (FITT)
Publisher:   FITT - Module 6
ISBN:         9781894566513

To purchase eBooks, please contact FITT directly at: http://fittfortrade.com/textbooks-ebooks
Students interested in the FITT credentials may consider purchasing all 8 eBooks.  Purchasing all 8 books will cover the Professional Examination or 2 assessments, transfer of credits, and diploma.  ($575 + tax).  Individual books may be purchased as well.

Reference Material

Research for Europe: A Resources Toolbox for Ontario Exporters
Author: Maggie Weaver
Publisher: Iguana Books (Nov. 22 2017)
Language: English
ISBN-10: 177180243X
ISBN-13: 978-1771802437

Required Supplies

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online (http://www.senecacollege.ca/academic-policy) or at Seneca's Registrar's Offices.

Modes of Evaluation
Assignments are due on the dates specified. Should extenuating circumstances arise, please contact your instructor prior to the assignment due date so that an appropriate course of action can be established. Late assignments may be subject to a penalty of up to 10% per week and will not generally be accepted beyond two weeks from the due date.

In cases of cheating or plagiarism, the College Academic Policy will prevail. Please ensure that all assignments and reports are properly documented.

Students are referred to the following website for Seneca College Library style guides, Academic Honesty Policy and Copyright guidelines:   http:/senecacollege.ca/library

Dates for evaluations are specified in the weekly schedule addendum to this outline. The evaluation process may include, but is not limited to, tests, exams, assignments or presentations. Any absences or missed submissions due to medical or other reasons must be supported by medical or other appropriate documentation within one (1) week of the due date. The faculty and program area must be notified immediately in the event of a missed evaluation. Upon acceptance of the documentation, the weighting of the missed deliverable will normally be applied to the final exam.

English Competency
The ability to communicate effectively is essential for success in business. Therefore, you must demonstrate English competency in this course in both oral and written work. Ensure your written work includes correct sentence structure, spelling and punctuation. Always spell check, edit and proofread your work.

Grading is based on the following marking scheme:

Quizzes 25%
International Research Plan Assignment 75%
05% - Draft Proposal  
20% - Draft Written Submission  
35% - Final Written Submission  
15% - Presentation  


Academic Program Manager:
Emiliano Introcaso

Approved by: Academic Program Manager Emiliano Introcaso