IBS820 - International Business Plan

Outline info
Last revision date 2018-04-10 15:43:53.676
Last review date 2018-04-10 15:43:59.404

Subject Title
International Business Plan

Subject Description
Students will learn how to prepare an effective business plan that clearly communicates your unique selling position, market potential, customer profiles, financial plan and marketing strategies.  You will integrate concepts and theories and term projects from previous IBS subjects to develop a comprehensive business plan that will introduce/export a product to a foreign market.  Each team will present their International Business Plan to their peers and a panel made up of faculty and industry experts.

Credit Status
One credit toward the International Business Management Graduate Certificate Program (IBS)..

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Compare and contrast international trends in the development of a global strategies and international business plans.
  2. Examine the competitive advantages of a company in the global market and design a suitable corporate structure for international business success.
  3. Identify, evaluate and apply organizational elements that support international trade activities.
  4. Examine and propose how to link a broad global vision to a long-term strategy and a practical short-term action plan, applying the recognized characteristics of leadership to management challenges in international enterprises.
  5. Prepare and present an international business plan whereby you apply the concepts of a global vision, strategy planning and operations to an international trade venture.

Essential Employability Skills
Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Use a variety of thinking skills to anticipate and solve problems.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.


Topic Outline

  1. Global Economic trends
  2. Managing for International Competitiveness
  3. The Manager as Planner and Organizer
  4. Managing International Risk
  5. A global Approach to Managing Money
  6. Managing for International Innovation
  7. The Manager as communicator
  8. The Manager as Leader

Mode of Instruction
A combination of teaching methods will be utilized which may include lectures, case studies, discussions, group and individual work.

Prescribed Texts
Title:          International Trade Management
Edition:      6th (blue book)
Author:     Forum for International Trade Training (FITT)
Publisher:  FITT - Module 8
ISBN:         9781894566469

To purchase eBooks, please contact FITT directly at:  http://fittfortrade.com/textbooks-ebooks 
Students interested in the FITT credentials may consider purchasing all 8 eBooks.  Purchasing all 8 books will cover the Professional Examination or 2 assessments, transfer of credits, and diploma.  ($575 + tax).  Individual books may be purchased as well.

Reference Material
Research for Europe: A Resources Toolbox for Ontario Exporters

Author: Maggie Weaver
Publisher: Iguana Books (Nov. 22 2017)
Language: English
ISBN-10: 177180243X
ISBN-13: 978-1771802437

Financing Trade and International Supply Chains: Commerce Across Borders, Finance Across Frontiers
By Alexander R. Malaket

Required Supplies

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online (http://www.senecacollege.ca/academic-policy) or at Seneca's Registrar's Offices.

Modes of Evaluation
Assignments are due on the dates specified. Should extenuating circumstances arise, please contact your instructor prior to the assignment due date so that an appropriate course of action can be established. Late assignments may be subject to a penalty of up to 10% per week and will not generally be accepted beyond two weeks from the due date.
In cases of cheating or plagiarism, the College Academic Policy will prevail. Please ensure that all assignments and reports are properly documented.
Students are referred to the following website for Seneca College Library style guides, Academic Honesty Policy and Copyright guidelines:  http:/senecacollege.ca/library
Dates for evaluations are specified in the weekly schedule addendum to this outline. The evaluation process may include, but is not limited to, tests, exams, assignments or presentations. Any absences or missed submissions due to medical or other reasons must be supported by medical or other appropriate documentation within one (1) week of the due date. The faculty and program area must be notified immediately in the event of a missed evaluation. Upon acceptance of the documentation, the weighting of the missed deliverable will normally be applied to the final exam.
English Competency
The ability to communicate effectively is essential for success in business. Therefore, you must demonstrate English competency in this course in both oral and written work. Ensure your written work includes correct sentence structure, spelling and punctuation. Always spell check, edit and proofread your work.
Grading is based on the following marking scheme:

Term Tests (2 @ 20% each) 40%
Business Plan (4 deliverables @ 5% each) 20%
Business Plan written submission 25%
Business Plan final presentation 15%


Please retain this course outline document for future educational and/or employment use.

Academic Program Manager:
Emiliano Introcaso

Approved by: Academic Program Manager Emiliano Introcaso