INC300 - Social Media & Professional Identity: The Web of Influence

Outline info
Last revision date 2018-09-24 01:09:47.375
Last review date 2018-11-07 15:05:35.966

Subject Title
Social Media & Professional Identity: The Web of Influence

Subject Description
Every day, millions of people share their opinions with a global audience via Tweets, #s, blogs, wikis, videos, likes, tags, text messages and online comments. Digital spaces and mobile technologies allow us to be connected to our personal and professional networks and communities 24/7. In what ways does this hyper-connectivity impact the ways in which people regard their place in the world and define themselves? In this course we will analyse the social, ethical, political and cultural ramifications of societies that are increasingly mobile and digital. The impact of new genres and forms of expression on our identities will be explored as we actively participate in online networks and create materials for social media.

Credit Status
An upper level Professional Credit for students in the Bachelor of Interdisciplinary Studies degree program; also a Liberal Studies Option (LSO) for Seneca degree students.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  • Examine the impact of social media and digital spaces on the concept and expression of identity.
  • Explore the ways the structure and dynamics of networks affect the behaviors of individuals and populations.
  • Analyze perspectives on social media practices in order to make judgements about the ethical and responsible use of social media.
  • Discuss ways to protect privacy and maintain control over personal information.
  • Explore web tools and social platforms to determine the options they enable for connection, interaction and participation in local and global communities.
  • Create a digital identity that is authentic and professional.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

ENG 106 or one lower-level liberal studies (LSO) or Critical Thinking course.

Topic Outline

  • Identity and the sense of self
  • Digital footprints
  • Remix and the ethics of digital use
  • Trust and authenticity online
  • Privacy by design
  • Power and participation in virtual spaces
  • Social media and civic engagement
  • Digital inclusion
  • Social media for social good
  • Personal and professional networks
  • Smartphones and mobile technologies
  • There is an app for that

Mode of Instruction
Participating in this course will involve communication and collaboration via social media channels in addition to the traditional classroom format.  We will be using digital media, blogs, wikis, micro-blogs, twitter and a wide range of social media tools to curate and share information and to complete assignments.  

Prescribed Texts
There is no textbook for this course – the links to the required readings will be available on the course website.

Reference Material
Students are required to use the Seneca Libraries MLA or APA Research Guides for their assignments.

Required Supplies

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online ( or at Seneca's Registrar's Offices.

Modes of Evaluation

Term Work

All term work assignments must be completed prior to the time of the final exam or last class.  Students must contact faculty in advance of the assignment due date to discuss the possibility of an extension.  Late assignments may be subject to the awarding of a penalty resulting in a lower grade assigned.  
Make-up opportunities for assignments must also be made in advance of the scheduled due date.  If an assignment is missed due to class absence, official documentation must be submitted to the faculty member on or before the next scheduled class. Make-up opportunities may not apply to all graded assignments.

Grading Scheme:

Tests (2x10%) 20% Course Wiki Contributions 10%
Social Media Simulation 15% Internet Presence Audit 10%
Course Contributions 15% Digital Identify Portfolio 25%
Social Media Investigations (2x10%) 20% Social Media Transformation 25%
Social Media Strategy & Policy Document 30%       Summative Course Reflection        30%   

Students are graded on form as well as content. Marks (up to 5% of the final grade) may be lost for poor organization of ideas and errors in spelling, grammar, capitalization and punctuation. 
Students are not permitted to use instructional aids during tests or exams. 
To be successful in this course, you must complete all course work as specified, and achieve an overall grade of 50% or more.  It is expected that students have a sufficient command of the English language to express themselves clearly in both written assignments and class discussions. For further information on evaluation and academic standing, see the Academic Policy at

Approved by: Fiona Bain-greenwood