ITD920 - Sales and Business Practices

Outline info
Last revision date 2018-09-07 13:12:10.863
Last review date 2018-09-07 13:12:10.865

Subject Title
Sales and Business Practices

Subject Description
Students focus on the skills required to successfully operate an interior decorating business. Emphasis is placed upon client consultation, sourcing, selling, operational management and financial management. Students develop their own business plan that provides exposure to market research, marketing strategies and financial planning.

Credit Status
One credit toward the Interior Decorating Certificate.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Identify the personal and professional skills required to estalish and maintain a successful Interior Decorating Business.

2. Outline the legal and governmental obligations required to operate an Interior Decorating Business in Ontario.

3. Create effective management systems to track business goals and product details required of Interior Decorators.

4.  Develop the ability to source appropriate products and trades people that complement the business of Interior Decorating.

5.  Analyse various marketing methods, both traditional and digital, used by Interior Decorators to successfully promote their businesses.

6. Utilize professional sales techniques and customer service practices to uncover client needs, overcome objections and manage client expectations in an Interior Decorating setting.

7.  Formulate a business plan that incorporates effective marketing and financial planning strategies necessary to operate an Interior Decorating business.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Execute mathematical operations accurately.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.


It is the student's responsibility to ensure that the subject prerequisites are met.

Topic Outline

  •     Subject Introduction
  •     What do Decorators do anyway?
  •     Business Start Up Basics
  •     The Business Plan
  •     Marketing Part 1 and Part 2
  •     Sales Part 1 and Part 2
  •     Sourcing
  •     Tradespeople
  •     Business Management
  •     Project Management
  •     Where do I fit in?

Mode of Instruction
A combination of teaching methods will be utilized which may include lectures, case studies, discussions, group and individual work.

This subject is delivered online. This may involve the use of digital materials and/or a text, group discussions, interaction with your instructor and online activities.

Prescribed Texts

Reference Material

Required Supplies

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online ( or at Seneca's Registrar's Offices.

Modes of Evaluation

Term Work and Final Examination Requirements:

If you are unable to complete the Final Exam/Assignment in this subject, you must provide documentation to support the absence to the instructor within one week.  If necessary, this information will be presented at the promotion meeting for consideration in determining and recommending the final grade.

All term work assignments must be completed prior to the time of the final examination. Unless students have been granted an extension in advance, late assignments will be penalized accordingly. There is no provision for rewriting late assignments, regardless of the grade awarded.  Students must contact faculty in advance of due date to discuss extensions. If an assignment is missed due to class absence, any official documentation that might be grounds for arranging a make-up opportunity must be submitted to the faculty member on or before the next scheduled class.  Make-up opportunities do not apply to all graded assignments.

Test and Exam dates have been pre-arranged and are non-negotiable.  If a test/exam is missed, the student must provide official documentation to support the reason for the absence within one week to the instructor.  Make-up tests or exams will be granted for extenuating circumstances only and at the discretion of the faculty. 
For further information on evaluation and academic standing, please refer to the Seneca College Academic Policy

Evaluation is based on the following marking scheme:

Business Card Assignment 5%
Research Presentation 15%
Test 15%
Showroom Assignment 15%
Sales Assignment Design Plan 10%
Sales Assignment Documentation 10%
Business Plan 20%
Business Plan Presentation 10%

Introduction Assignment 10%
Business Card Assignment 20%
Client Interview Form 10%
Trade Resource Visitation and Report 20%
Marketing Plan 10%
Financial Plan 10%
Business Plan 20%
Total 100%

Approved by: Sandra Noble