LDS501 - Communications

Outline info
Last revision date 2018-07-03 16:16:53.689
Last review date 2018-07-16 00:15:00.828

Subject Title

Subject Description
This subject will address business communications, the technology available and what mechanism should be used to communicate a particular message. This subject will cover communication styles, presentation skills, facilitation skills and social marketing.

Credit Status
One full credit toward a Seneca College Certificate in the Leadership Development Series.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Integrate the elements of effective communication including practices and processes in relation to business communications;
2. Relate the importance of communication in the workplace milieu;
3. Evaluate communication barriers in order to identify ways to reduce or eliminate them;
4. Practice active listening skills in order to improve communications;
5. Utilize questioning skills and techniques to gather information for the workplace;
6. Assess the type of communications to be used for effective dissemination of information within the organization depending on the purpose and direction;
7. Demonstrate effective communication skills when dealing with a management issue;
8. Provide constructive feedback in order to coach an individual on a specific situation;
9. Communicate effectively as a leader when dealing with co-workers, team members, suppliers and customers;
10. Facilitate a meeting for a team initiative; and
11. Present a communication plan to a team in order to gather information and obtain input.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.


Topic Outline

  • Communication Process
  • Communication Barriers
  • Communication Mechanisms
  • Communication Skills 
  • Communication Techniques
  • Active Listening
  • Questioning Techniques
  • Constructive Feedback
  • Conflict Management
  • Meeting and Interview Facilitation
  • Social Marketing

Mode of Instruction
A combination of teaching methods will be utilized which may include case studies, discussions, group and individual work.

Prescribed Texts

Communication (Leadership Development Series) manual - included in course content. 

Reference Material

Required Supplies

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online ( or at Seneca's Registrar's Offices.

Modes of Evaluation
Assignments are due on the dates specified. Should extenuating circumstances arise, please contact your instructor immediately, prior to when your assignment is due, so an appropriate course of action can be established. Late assignments may be subject to a penalty of up to 10% per week and will not generally be accepted beyond two weeks after the assignment due date.

In cases of cheating or plagiarism, the College Academic Policy will prevail.  Please ensure that all assignments and reports are properly documented.

Students are referred to the following web site for the Seneca College Library MLA Style Guides, Academic Honesty Policy and Copyright guidelines:  


Dates for evaluations are specified in the weekly schedule addendum to this outline. The evaluation process may include, but is not limited to, tests, exams, assignments or presentations. Any absences or missed submissions due to medical or other reasons must be supported by medical or other appropriate documentation within one (1) week of the due date. The faculty and program area must be notified immediately in the even of a missed evaluation. Upon acceptance of the documentation, the weighting of the missed deliverable will normally be applied to the final exam.

English Competency:

The ability to communicate effectively is essential for success in business. Therefore, you must demonstrate English competency in this course in both oral and written work. Ensure your written work includes correct sentence structure, spelling and punctuation. Always spell check, edit and proofread your work.

Students must achieve an overall grade of 60% in order to pass the course.

Grading is based on the following marking scheme: 


Constructive Feedback 5%
Conflict Management 10% 
Communication Presentation 15%
Case Studies 20% 
Facilitate a Meeting 20%
Final Exam 30%
Total 100%

Please retain this course outline document for future educational and/or employment use. 

Academic Program Manager:
Emiliano Introcaso

Approved by: Chair - Business Studies Danielle Mercier