LSO245 - Media and the Information Age

Outline info
Last revision date 2018-09-24 01:11:54.472
Last review date 2018-11-07 15:07:13.206

Subject Title
Media and the Information Age

Subject Description
The average person in Canada spends about 230 minutes per day watching TV and 200 minutes per day on the Internet. That's about 325 eight-hour days, a full-time job! We spend another 70 minutes per day with other media, including newspapers, magazines, and traditional radio. That's more than 3,000 hours per year of media use, more time than we spend on anything else, including working or sleeping. This consumption of information sustains our economy, and most of the economic activity in North America now involves producing, processing or distributing information including the output of the mass media, Internet, telecommunications and computer industries. The goal of this course is to prepare students to thrive in today's increasingly integrated communications and information environment.

Credit Status
One lower level Liberal Studies Option (LSO) for Seneca degree students.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  • Understand how the convergence of technologies has changed how audiences receive information and blurred the meaning of mass media.
  • Have a basic understanding of the various critical approaches to media studies.
  • Have a solid understanding of the historical, current and future trends in the various mass media in North America.
  • Recognize the impact that trends like conglomeration and convergence have on the media and media outputs.
  • Recognize the importance of the relationship between the media and advertisers.
  • Recognize the significant impact the media has on today's society.
  • Have a basic understanding of current government and industry policies regulating the media.
  • Recognize the powerful role of the media in globalization.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

ENG106 or its equivalent

Topic Outline
• The Changing Media
• Media Theory
• Books and Magazines
• Newspapers
• Radio and Recorded Music
• Film and Home Video
• Television
• The Internet
• The Communications Infrastructure
• Public Relations and Advertising
• Media Impacts
• Media Policy and Law
• Media Ethics
• Globalization of the Communications Media

Mode of Instruction
Your professor will use a variety of appropriate teaching modes and techniques, such as lectures, question and answer, tutorials, classroom discussion, group work, individual and/or group presentation, computer-aided instruction, videos and consultation.

Prescribed Texts
Greenberg, Joshua and Charlene Elliot. Communication in Question: Competing Perspectives on Controversial Issues in Communication Studies, 2nd Edition. Toronto: Nelson, 2013.

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online ( or at Seneca's Registrar's Offices.

Modes of Evaluation
To be successful in this course, you must complete all course work as specified and achieve an overall grade of 50% or higher. For further information on evaluation and academic standing, see a copy of the Academic Policy available at Seneca registration offices.

Term work:
All term work assignments must be completed prior to the time of the final exam or last class.  Students must contact faculty in advance of the assignment due date to discuss the possibility of an extension.  Late assignments may be subject to the awarding of a penalty resulting in a lower grade assigned. Make-up opportunities for assignments must also be made in advance of the scheduled due date.  If an assignment is missed due to class absence, official documentation must be submitted to the faculty member on or before the next scheduled class. Make-up opportunities may not apply to all graded assignments.

Quizzes 25%
Written Assignments 50%
Final Exam 25%

As students are being graded on form as well as content, marks may be lost for poor organization of ideas and errors in spelling, grammar, capitalization and punctuation.

Student Success:

Please come prepared to participate in class. Make sure you bring your course text to each class, participate in class discussions, hand in any assigned work on time and attend each and every class. Following these suggestions will increase your chances of success.

Approved by: Fiona Bain-greenwood