MCW860 - LinkedIn: Advancing Your Career

Outline info
Last revision date 2018-09-24 01:05:03.655
Last review date 2018-11-07 14:43:13.756

Subject Title
LinkedIn: Advancing Your Career

Subject Description
In today's fast paced digital environment more companies are leveraging social media platforms to recruit the perfect candidate. This one day workshop focuses on getting you the professional digital presence you need to get the attention of those who matter. Learn how to differentiate yourself from the crowd and become a power networker on LinkedIn.
Students should have already set up a basic account. However, for those students who do not have an account, a brief walkthrough will be conducted at the beginning of class. 

Credit Status
Participating students will receive a certificate of attendance.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1.      Understand basic and advanced application of LinkedIn
2.      Create a highly visible profile to attract quality viewers
3.      Use LinkedIn to perform targeted research
4.      Participate and create LinkedIn Groups to leverage your exposure
5.      Optimize your profile with LinkedIn Applications

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

MCT100 or equivalent experience

Topic Outline
Lesson 1: Staying Professionally Social
·         Who is using LinkedIn?
·         The six degrees of digital separation
·         Building your network - deciding who to accept
Lesson 2: Laying the Foundation
·         Elements of an amazing profile to boost your personal brand
·         Improving visibility – getting found by recruiters and potential business clients
·         Attracting quality interest using targeted keywords
·         LinkedIn Basic vs. Pro settings
Lesson 3: Using LinkedIn for Research
·         Finding the right job “fit”
·         Scoping your competition
·         Who is researching you?
·         Staying ahead of industry news
Lesson 4: The Power of LinkedIn Groups
·         How to use groups to connect and share more effectively
·         Creating and managing your own groups
Lesson 5: Optimizing your Profile with LinkedIn Applications
·         How and why to use polls
·         Embedding SlideShare and Videos
·         Connecting your blogs, tweets, events and more

Mode of Instruction
Classroom instruction and extensive hands-on experience will be provided with each participant having exclusive use of a computer. Additional modes of instruction will include class discussion, lecture and question and answer period. 

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online ( or at Seneca's Registrar's Offices.

Modes of Evaluation
There is no formal testing or process to evaluate the students understanding. It is up to the student to evaluate his/her own progress. Participating students will receive a certificate of attendance. 

Approved by: Denis Gravelle