MRK526 - Management of Marketing Channels

Outline info
Semester
School
Last revision date 2017-05-29 00:29:32.642
Last review date 2017-07-17 00:15:23.473


Subject Title
Management of Marketing Channels

Subject Description
The effective development and management of marketing channels is a critical factor in gaining and maintaining competitive success. Through lectures, case studies and projects, students learn to design and manage effective distribution channels. The focus is on current practices outsourcing, retailing, electronic retailing, wholesaling, and logistics. Students learn how to develop effective marketing programs for retailers and wholesalers as well as how to manage conflict and power in channel relationships.

Credit Status
One Credit will be granted upon successful completion of the subject.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Describe the concepts of channel structure and apply these concepts to design the marketing channels, factoring in Market Behavioral variables, for a chosen client.

2. Describe the roles played by various intermediaries including retailers, wholesalers and e-tailers and determine the best use of these intermediaries through case analysis.

3. Explain the concept of power and predict its effect on the behaviour of channel members and negotiations.

4. Apply the basic guidelines for developing effective channel pricing strategies in case analysis.

5. Identify current trends and research findings on channel promotions. Apply this knowledge for a chosen client site.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Prerequisite(s)
MRK106 

Topic Outline

  • Introduction to marketing channels
  • Selecting your channel members
  • Types of channel intermediaries
  • Supply chain and logistics
  • Channel management concepts
  • Channel Audit Preparation 

Mode of Instruction
Online
This subject is delivered online. This may involve the use of digital materials and/or a text, group discussions, interaction with your instructor and online activities. 

Prescribed Texts
Title:          Marketing Channels, A Management View 
Edition:     8th
Author:      Bert Rosenbloom
Publisher:  Nelson
ISBN:        9780324316988
(effective Winter 2015)

Reference Material
None.

Required Supplies
None.

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
OR
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online (http://www.senecacollege.ca/academic-policy) or at Seneca's Registrar's Offices.


Modes of Evaluation
Assignments are due on the dates specified. Should extenuating circumstances arise, please contact your instructor prior to the assignment due date so that an appropriate course of action can be established. Late assignments may be subject to a penalty of up to 10% per week and will not generally be accepted beyond two weeks from the due date.

In cases of cheating or plagiarism, the College Academic Policy will prevail. Please ensure that all assignments and reports are properly documented.

Students are referred to the following website for Seneca College Library style guides, Academic Honesty Policy and Copyright guidelines:   http:/senecacollege.ca/library

Dates for evaluations are specified in the weekly schedule addendum to this outline. The evaluation process may include, but is not limited to, tests, exams, assignments or presentations. Any absences or missed submissions due to medical or other reasons must be supported by medical or other appropriate documentation within one (1) week of the due date. The faculty and program area must be notified immediately in the event of a missed evaluation. Upon acceptance of the documentation, the weighting of the missed deliverable will normally be applied to the final exam.

English Competency
The ability to communicate effectively is essential for success in business. Therefore, you must demonstrate English competency in this course in both oral and written work. Ensure your written work includes correct sentence structure, spelling and punctuation. Always spell check, edit and proofread your work.

Grading is based on the following marking scheme:

Quizzes -best 4/5 @ 5% each) 20%
Individual Case Study 20%
Group Channel Audit 15%
Group Role Play 10%
Participation 10%
Final Exam* 25%

* Final Exams:   Final exam will be administered online.  All the academic policies of the College at which you registered apply. This includes, but is not limited to policies related to grading, supplemental exams, deferred exams and accommodations. 

PLEASE RETAIN THIS COURSE OUTLINE DOCUMENT FOR FUTURE EDUCATIONAL AND/OR EMPLOYMENT USE.

Program Manager:
Danielle Mercier

Approved by: Jeff McCarthy