OPT409 - Professional Practice

Outline info
Last revision date 2017-11-21 11:33:39.299
Last review date 2017-11-21 11:33:42.612

Subject Title
Professional Practice

Subject Description

This course highlights the professional role of the optician through the exploration of the business of opticianry. Students gain perspective on issues inherent in delivering vision care within a regulated health environment.

Credit Status
One credit toward the Opticianry Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject the student will be able to:

1. Apply professional judgement, planning strategy and implementation skills to

the provision of eye wear.


2. Apply the principles of professional communication in writing and speaking.


3. Explain the influence of professional regulations, guidelines and policies on

optical business management decisions.


4. Value good professional conduct through the exploration of ethical issues and

choice related to opticianry.


5. Develop a small business plan for starting a retail optical business.


6. Apply principles of ethical marketing and advertising using current and

emerging technologies.


7. Identity applications, advantages and limitations of current ophthalmic

appliances and emerging technologies.

8. Exhibit professional attitudes as demonstrated by courtesy, attentiveness and

participation in class activities.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

EAC150, OPT301, OPT307, OPT303, OPT304
** It is the responsibility of each student to ensure the prerequisites have been met. Failure to do so may jeopardize your credit

Topic Outline
• Starting an optical business
• Marketing strategies
• Working in a regulated health environment
• Professional Image and communication
• COO Quality Assurance regulation
• Ethical opticianry practice
• Compliance with Standards of Practice
• Illegal dispensing and delegation
• COO regulations/bylaws for refraction; sexual harassment
• Falsifying records/counterfeit frames 
• Product Knowledge -Supplier Presentations

NOTE:  A detailed weekly schedule and test dates will be provided in the first class.

Mode of Instruction
Students are responsible for studying prescribed chapters in the textbooks.
The class format includes lectures, tutorials, group work, and audio visual presentations.

Prescribed Texts
Standards of Practice, College of Opticians of Ontario

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online (http://www.senecacollege.ca/academic-policy) or at Seneca's Registrar's Offices.

Modes of Evaluation

Case Study 10%
Marketing Assignment 25%
Business Plan 30%
Final Examination 35%
Total 100%

Students must score a minimum "C" (60%) on the final exam in order to pass this subject.


While attendance is not formally a part of the evaluation schedule, you should be aware that absenteeism will almost guarantee your inability to achieve satisfactory grades. 
Testing dates have been pre- arranged and are non-negotiable. If a test is missed students are required to provide documentation such as a doctor's certificate stating the illness, along with a written request for a make-up testing privileges 
within 7 days following the date of the test. Make-up examinations will be granted for extenuating circumstances only at the discretion of the Program Coordinator.

Approved by: Lisa Somers