PFD101 - Professional Floral Design

Outline info
Last revision date 2017-11-21 10:43:12.766
Last review date 2017-11-21 10:44:12.573

Subject Title
Professional Floral Design

Subject Description
This subject teaches the art and skill of retail floristry and provides the knowledge and professionalism necessary for a successful career as a retail florist. Included are lessons in all aspects of design from the basic to advanced levels, elements and principles of design, colour theory, botany and plant care, sketching as well as floral sales and management. Students integrate theory and practice in the floral lab to develop their skills in floral arranging. Special seminars and field trips are included.

Credit Status
This subject constitutes the entire Professional Floral Design Certificate Program.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Create the basic design styles which are: radiating, triangular, asymmetrical, round, vertical, horizontal, crescent, the Hogarth and Biedermeier.

2. Create single and multi-flower corsages and a headpiece.

3. Design and create simple, saleable hand-tied bouquets.

4. Create wedding bouquets which include wired and taped, bouquet holders and hand-tied varieties.

5. Employ packaging techniques for creative presentation.

6. Execute challenging parallel, new convention and linear European-influenced floral designs.

7. Create floral arrangements for different occasions considering client requests and budget.

8. Draw basic floral forms and designs.

9. Sketch Church interiors with floral decorations.

10. Sketch interiors and window displays.

11. Determine client needs, buying personalities and their motivation for buying.

12. Demonstrate skills necessary to make a professional sales presentation in person or by phone.

13. Identify the benefits and features of various sales techniques.

14. Competently use a colour wheel to create harmonious colour schemes for floral decor and be sensitive to how the designer's use of colour affects us.

15. Process a wide range of domestic and imported flower products by using approved post harvest care methods.

16. Employ several current pricing methods and costing systems.

17. Demonstrate a general understanding and knowledge of the traditions, etiquette and procedures involved in the development of sympathy and memorial designs.

18. Plan and develop seasonal and specialty theme display windows and in-store merchandising techniques.

19. Exhibit a working knowledge of holiday, wedding and party preparation for personal flowers, decorations and delivery including etiquette, costing, and planning and consultation methods.

20. Identify a selection of popular house plants by common name, botanical name and family.

21. Identify types of plants suitable for a particular environment.

22. Create mixed dish gardens and tropical planters.

23. Identify the proper care and handling of flowering plants and foliage plants.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

1.  For success in PFD101, student must have a good command of the English language.

2.  Due to the nature of the practical demands of PFD101, it is recommended that students receive a Tetanus Vaccine.

Topic Outline

  • Hand-tied bouquets
  • Vase arrangements. 
  • Plant family study.               
  • Thanksgiving Holiday preparation.
  • Horizontal and round designs.
  • Crescent Hogarth, Biedermeir designs. 
  • Feathering of carnations for corsages.  Body flowers and pricing. 
  • Plants for the Christmas Season/Holiday Season.
  • Selling Plan for Christmas.  Create and price round arrangement, a-symmetrical arrangement, and horizontal arrangement.  Christmas Luncheon.
  • Valentine prop development. 
  • European Style hand-tied bouquets/linear style
  • New Convention & Parallel System Designs. 
  • Symmetrical, A-symmetrical, Horizontal Arrangement
  • Plants:  Care & Maintenance. 
  • Exotic flowers
  • Mother’s Day planning. 
  • In store displays.  
  • Wired and taped Bridal Bouquets. 
  • Bridal Bouquets in Holders:  European Upright, Cascading in holder, Round in holder. 
  • Traditional Funeral Tribute.
  • Sympathy Designs:  Casket Spray.  Casket Interiors:  Wired & Taped Design, Pillow Design.  Selling Methods for designs.  Sympathy Traditions and Customs.

NOTE:  An additional class consisting of a weekday field trip is scheduled in June.  The date and time will be confirmed by the teacher.

Mode of Instruction
Demonstration, lecture, individualized instruction & assessment, faculty and peer critique sessions, hands-on practice, group discussions, field trips to the flower auction and wholesalers.

Prescribed Texts
The Art of Floral Design by Norah T. Hunter
The House Plant Expert Book One, by Dr. D. G. Hessayon

Required Supplies
Toolbox, Camera, Binder, Paper, Pens & Pencils.

Promotion Policy

Grading Policy
A+90%  to  100%
A80%  to  89%
B+75%  to  79%
B70%  to  74%
C+65%  to  69%
C60%  to  64%
D+55%  to  59%
D50%  to  54%
F0%    to  49% (Not a Pass)

For further information, see a copy of the Academic Policy, available online ( or at Seneca's Registrar's Offices.

Modes of Evaluation
As stated in Academic policy, a student must successfully complete all major segments of a subject in order to earn a passing grad.  Students who have not passed the term work may not be permitted to write the final examination.

Assignment #1 20%
Assignment #2 15%
Assignment #3 ( To be announced in class) 5%
Assignment #4 ( To be announced in class) 5%
Test #1 20%
Test #2 10%
Test #3 25%

When you meet all program requirements and become eligible for a Certificate, you must inform the Registrar by completing a Request to Graduate form and pay the required fee.  Request to Graduate forms are available at the Registration office.
Certificates and diplomas are issued three times a year: Fall (October); Winter (March); and Spring (June).  Request to Graduate forms must be received no later than August 31 (for Fall Convocation), November 30 (for Winter Convocation), or March 31 (for Spring Convocation).  

Approved by: Lisa Somers