SBM616 - Entrepreneurial Opportunities

Outline info
Last revision date 2018-07-04 15:18:10.662
Last review date 2018-07-16 00:15:00.52

Subject Title
Entrepreneurial Opportunities

Subject Description
This course will cover a wide variety of topics for those interested in starting, or seeking employment in, a small business.  The course will capture the entrepreneurial spirit, and students will get first-hand exposure to the benefits and drawbacks of starting a new business and being your own boss.  Issues pervasive in small businesses such as spotting trends or taking advantage of niche business opportunities will be discussed and factored into class exercises.  Students will have the opportunity to practice start-up skills through feasibility analysis, the idea pitch, defining markets, targeting customers, operations, and deciding on which type of business to start.  The ability to maintain and sustain operations of a small business will be experienced with particular attention to budgeting, forecasting, and cash management.  In this course, students will have an authentic opportunity to test their entrepreneurial skills through a real business venture.

Credit Status
One credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Develop a business plan that includes concept identification and development, planning, start-up, maintenance, management and expansion of a small business enterprise.
  2. Select the appropriate form of business start-up based on their personal objectives:  franchising, new start-up, or purchase of an existing business.
  3. Apply research skills to develop a feasibility study for small business opportunities.
  4. Recognize and meet the needs of internal and external customers in a new business environment.
  5. Recognize the economic, social, political, and cultural variables which impact on a new business venture.
  6. Apply creative problem-solving, organizational, and time management skills to a real entrepreneurial venture.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.


Topic Outline

  • Overview of the entrepreneur and their process
  • Introduction to business feasibility and market testing
  • Introduction to ideation
  • Design in the new business process
  • Venture feasibility and market testing
  • Management of start-up finances
  • Explanation of budget and financial performance
  • Sources of funding for new business ventures
  • Crowdfunding as a viable method to raise capital
  • Pitch presentations and value proposition
  • Business operations
  • Financial planning

Mode of Instruction
A combination of teaching methods will be utilized which may include lectures, case studies, discussions, group and individual work.

This subject is delivered online. This may involve the use of digital materials and/or a text, group discussions, interaction with your instructor and online activities.

Prescribed Texts
Title:             Small Business: An Entrepreneur's Plan
Edition:        5th Edition
Author:        Ron Knowles, Algonquin College.
Publisher:     Nelson (Divison of Thomson Canada Ltd.)
ISBN:         0-17-625240-1
 -  AND -

Title:           Biz Plan Builder Express
Author:       Gian, Todes. 
Publisher:    Thomson.
ISBN:         0-324-42118-4.

Title:         Business Plan, Business Reality Starting and Managing Your Own Business in Canada
Edition:     4th Edition
Author:       James Skinner
Publisher:  Pearson
ISBN(13):   9780133370263
ISBN(10):   0133370267  

Reference Material
Various supplemental websites and other resource materials focused on starting up new businesses in Ontario will be explored and provided to students throughout the duration of the course.

Required Supplies
Students will be required to invest approximately $50 into a personal business venture which will be used to complete the course assessments. This money will be invested directly by the student and will not be collected by the instructor or Seneca College.

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online ( or at Seneca's Registrar's Offices.

Modes of Evaluation
Assignments are due on the dates specified. Should extenuating circumstances arise, please contact your instructor prior to the assignment due date so that an appropriate course of action can be established. Late assignments may be subject to a penalty of up to 10% per week and will not generally be accepted beyond two weeks from the due date.

In cases of cheating or plagiarism, the College Academic Policy will prevail. Please ensure that all assignments and reports are properly documented.

Students are referred to the following website for Seneca College Library style guides, Academic Honesty Policy and Copyright guidelines: http:/

Dates for evaluations are specified in the weekly schedule addendum to this outline. The evaluation process may include, but is not limited to, tests, exams, assignments or presentations. Any absences or missed submissions due to medical or other reasons must be supported by medical or other appropriate documentation within one (1) week of the due date. The faculty and program area must be notified immediately in the event of a missed evaluation. Upon acceptance of the documentation, the weighting of the missed deliverable will normally be applied to the final exam.

English Competency
The ability to communicate effectively is essential for success in business. Therefore, you must demonstrate English competency in this course in both oral and written work. Ensure your written work includes correct sentence structure, spelling and punctuation. Always spell check, edit and proofread your work.

Grading is based on the following marking scheme:

Term Test 30 %
Assignments (2x 15%) 30 %
Final Exam 40 %

Tumblr Blog Posts 15%
Participation 05%
Business Pitch 10%
Milestone #1:  Feasibility Study 10%
Interview / Verbal Report #1 05%
Milestone #2:  Budget Assignment 10%
Interview / Verbal Report #2 05%
Online Showcase 10%
Final Report 15%
Final Presentation 10%
Individual / Peer Evaluation 05%
Total * 100%

* This course has a mandatory component of group work
All the academic policies of the College at which you registered apply. This includes, but is not limited to policies related to grading, supplemental exams, deferred exams and accommodations. 

Please retain this course outline document for future educational and/or employment use.

Academic Program Manager:
Emiliano Introcaso

Approved by: Academic Program Manager Emiliano Introcaso