SCP720 - Marketing for Supply Chain Management

Outline info
Last revision date 2018-07-04 15:34:55.898
Last review date 2018-07-16 00:15:00.711

Subject Title
Marketing for Supply Chain Management

Subject Description

Throughout this course, students will learn the basics of marketing beginning with an examination of what constitutes marketing and how new marketing opportunities are identified. Students investigate key concepts related to supply chain management including the importance of the cross-functional relationship between marketing and supply chain to meet customer needs. Students learn how to segment markets, develop positioning strategies, and prepare basic marketing plans involving product or service issues, pricing, distribution and communications strategies. Environmental analysis is stressed throughout the course, as is the role of technology and strategic planning as they relate to supply chain management.

Credit Status
One Credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Define and explain the marketing process for supply chain management.
  2. Evaluate the market (or marketplace) for supply chain.
  3. Conclude consumer behaviour and trends in supply chain from data analysis and research study.
  4. Develop strategic marketing plans that support supply chain initiatives.
  5. Develop a marketing strategy that compliments a marketing plan.
  6. Assess marketing channels of distribution in supply chain management.
  7. Outline Integrated Marketing Communications (IMC) for supply chain management.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Topic Outline

  • Defining Marketing and the Marketing Process
  • Understanding the Marketplace and Customers
  • Analyzing the Marketing Environment
  • Marketing Research and Consumer Insights
  • Understanding Consumer Behaviour
  • Components of an Effective Marketing Plan
  • Components of an Effective Marketing Strategy
  • Marketing Segmentation, Targeting and Positioning
  • Marketing Channels
  • Marketing Distribution Channels
  • Integrated Marketing Communications

Mode of Instruction

Prescribed Texts

Title: Marketing: An Introduction
Author: Armstrong, Gary, Kotler, T. Philip, Trifts, Valerie, & Lilly Anne
Edition: Sixth Canadian Edition.
Publisher: Pearson: 2017.
ISBN: 9780134470528

Resources listed on the course outline support the achievement of learning outcomes, and may be used throughout the course to varying degrees depending on the instructor’s teaching methodology and the nature of the resource.

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online ( or at Seneca's Registrar's Offices.

Modes of Evaluation

Quizzes/Tests 25%
Assignments 25%
Discussions 20%
Final Assignment 30%
Total 100%

Academic Program Manager:
Emiliano Introcaso

Approved by: Academic Program Manager Emiliano Introcaso