SMD101 - Social Media Strategies

Outline info
Semester
School
Last revision date 2017-05-29 00:29:31.27
Last review date 2017-07-17 00:15:23.659


Subject Title
Social Media Strategies

Subject Description

This introductory subject looks at the various components of using, interacting with, and creating a social media presence. This subject stresses the importance of effective textual, visual, audio, and visual communication, alongside the necessity for ethical practices that emphasize privacy and security. Assessing trends highlights how social media is always changing as is our relation to the ideologies social media helps to construct.

Credit Status

SMD101 is a compulsory credit subject for students in the Social Media Communication Graduate Certificate.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Explain social media use in the non-profit and private sector
  2. Use effective communication with intended audiences using social media.
  3. Examine the use and goals of social media as a method of communication.
  4. Develop a research strategy using social media.
  5. Propose future applications of social media.
  6. Evaluate ethical issues in social media
  7. Interpret current trends and emerging technologies in social media.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Prerequisite(s)
None.

Topic Outline
Goals and Uses of Social Media
Case Studies in Social Media
Who is the "me"?
Importance of visuals, AV communication and apps
Research and curation
History and trending today
Know your message
Ethical Issues
Privacy

Mode of Instruction
Blended (Hybrid)
Delivery is mixed, blending face-to-face instructions and facilitating out of classroom experiences and/or online instructions through Blackboard.

Prescribed Texts
None required. Readings and materials will be provided by the instructor.

Reference Material
None.

Required Supplies
None.

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
OR
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online (http://www.senecacollege.ca/academic-policy) or at Seneca's Registrar's Offices.


Modes of Evaluation
Assignments are due on the dates specified. Should extenuating circumstances arise, please contact your instructor prior to the assignment due date so that an appropriate course of action can be established. Late assignments may be subject to a penalty of up to 10% per week and will not generally be accepted beyond two weeks from the due date.
 
In cases of cheating or plagiarism, the College Academic Policy will prevail. Please ensure that all assignments and reports are properly documented.
 
Students are referred to the following website for Seneca College Library style guides, Academic Honesty Policy and Copyright guidelines:  http:/senecacollege.ca/library
 
Dates for evaluations are specified in the weekly schedule addendum to this outline. The evaluation process may include, but is not limited to, tests, exams, assignments or presentations. Any absences or missed submissions due to medical or other reasons must be supported by medical or other appropriate documentation within one (1) week of the due date. The faculty and program area must be notified immediately in the event of a missed evaluation. Upon acceptance of the documentation, the weighting of the missed deliverable will normally be applied to the final exam.
 
English Competency
The ability to communicate effectively is essential for success in business. Therefore, you must demonstrate English competency in this course in both oral and written work. Ensure your written work includes correct sentence structure, spelling and punctuation. Always spell check, edit and proofread your work.
 
Grading is based on the following marking scheme:

Blended - Hybrid Delivery (in-class and online through Blackboard (14 weeks)
 

Question of the Week (5% x 4) 20%
Hot Topics presentation and discussion 10%
In-class Case Study / group presentation 30%
Individual Assignment -strategy analysis 40%




 


Digital Media – Privacy
This course requires hands-on interaction with various digital media tools.  It is recommended that you read the privacy policy of any tools, websites or apps that may be used during assignments, online discussions, reports or presentations.  Note that most assignments and other course assessments involve publicly posting or sharing information.  This is essential to enable you to evaluate and compare various digital options.  If you have any concerns about utilizing digital media tools as described above, please contact your instructor directly to discuss alternatives.

Please retain this course outline document for future educational and/or employment use.

Program Manager:
Danielle Mercier

Approved by: Jeff McCarthy