SMD105 - Visual Communications

Outline info
Semester
School
Last revision date 2016-05-30 00:35:18.888
Last review date 2016-07-18 00:15:07.067


Subject Title
Visual Communications

Subject Description

Visuals have become the most used medium by organizations in order to market and raise awareness for a product, cause or idea. YouTube, Pinterest and Instagram are popular sites for non-profit, public and private sector organizations. This subject will cover: concept development; scripting; tagging, embedding and streaming tools; video, image and meme virality; video blogging; and use of testimonials. 

Credit Status
SMD105 is a compulsory credit subject for students in the Social Media Communication Graduate Certificate. It is a pre-requisite for the remaining courses in the Social Media Communication Graduate Certificate.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Explain the benefits of inclusivity in communication for organizational success.
2. Utilize industry standards in the creation of  visuals for communication purposes.
3. Demonstrate how optimization can increase the productivity of visuals.
4. Examine memes to determine how ideas become viral.
5. Create a visual using a current digital platform to market an idea or raise awareness for a cause or product.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Prerequisite(s)
None.

Topic Outline
To be provided by Instructor.

Mode of Instruction
Blended (Hybrid)
Delivery is mixed, blending face-to-face instructions and facilitating out of classroom experiences and/or online instructions through Blackboard.

Prescribed Texts
Title:   Jab, Jab, Jab, Right Hook:  How to Tell Your Story in a Noisy, Social World
Author:  Gary Vaynerchuk
Publisher:  Harper Business
Edition:    November 18, 2013
ISBN-10:  006227306X
ISBN-13:  9780062273062

Reference Material
None.

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
OR
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online (http://www.senecacollege.ca/academic-policy) or at Seneca's Registrar's Offices.


Modes of Evaluation
Assignments are due on the dates specified. Should extenuating circumstances arise, please contact your instructor prior to the assignment due date so that an appropriate course of action can be established. Late assignments may be subject to a penalty of up to 10% per week and will not generally be accepted beyond two weeks from the due date.
 
In cases of cheating or plagiarism, the College Academic Policy will prevail. Please ensure that all assignments and reports are properly documented.
 
Students are referred to the following website for Seneca College Library style guides, Academic Honesty Policy and Copyright guidelines:  http:/senecacollege.ca/library
 
Dates for evaluations are specified in the weekly schedule addendum to this outline. The evaluation process may include, but is not limited to, tests, exams, assignments or presentations. Any absences or missed submissions due to medical or other reasons must be supported by medical or other appropriate documentation within one (1) week of the due date. The faculty and program area must be notified immediately in the event of a missed evaluation. Upon acceptance of the documentation, the weighting of the missed deliverable will normally be applied to the final exam.
 
English Competency
The ability to communicate effectively is essential for success in business. Therefore, you must demonstrate English competency in this course in both oral and written work. Ensure your written work includes correct sentence structure, spelling and punctuation. Always spell check, edit and proofread your work.
 
Grading is based on the following marking scheme:

Blended Delivery (Hybrid of in class and online through Blackboard):

Assignment #1 15%
Assignment #2 10%
Assignment #3 10%
Assignment #4 20%
Assignment #5 20%
Final Project 25%

Digital Media – Privacy
This course requires hands-on interaction with various digital media tools.  It is recommended that you read the privacy policy of any tools, websites or apps that may be used during assignments, online discussions, reports or presentations.  Note that most assignments and other course assessments involve publicly posting or sharing information.  This is essential to enable you to evaluate and compare various digital options.  If you have any concerns about utilizing digital media tools as described above, please contact your instructor directly to discuss alternatives.

Please retain this course outline document for future educational and/or employment use.

Program Manager:
Danielle Mercier

Approved by: Jeff McCarthy