SMD400 - Social Media and Society

Outline info
Semester
School
Last revision date 2017-11-10 16:48:25.445
Last review date 2017-11-13 00:15:00.791


Subject Title
Social Media and Society

Subject Description
In a few short years, social media has profoundly changed the global communication landscape. With the advent of social media tools such Facebook, YouTube, Wikipedia, and Twitter, more and more people are connecting and collaborating online, and creating and distributing content in ways we have never seen before. This course will provide a summary of the major developments in social media and will examine how social media is changing media, business, government, the economy, development, and education in fundamental ways. Students will be introduced to a variety of social media environments and will gain hands-on experience with many of the leading social media applications. This course requires active participation of students and a willingness to immerse in social media practices.

Credit Status
One credit

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Define social media and identify key tools used in social media today.
2. Describe the evolution, relevant historical trends, and future potential of social media.
3. Evaluate the use and impact of social media in traditional media, business, government, activism/advocacy, and/ or education.
4. Assess online identity and identify strategies for privacy and online reputation management.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Prerequisite(s)
None

Topic Outline
Introduction to Social Media (Web 1.0 vs. 2.0, Social Media Statistics)
The Evolution of Social Media
Overview of Social Media Tools (Social Networks, Social Bookmarking, Photo Sharing Applications, Video Sharing Applications, Podcasting, Blogs, Microblogs, Really Simple Syndication (RSS)/Aggregators, Wikis, Virtual Worlds)
Social Media and Traditional Media
Social Media and Business (Viral Marketing, Crowdsourcing etc.)
Social Media and Government (Strategies, Challenges etc.)
Social Media and the Economy
Social Media and Advocacy/Activism
Social Media and Education (Social Media as Learning Tool)
Social Media and Privacy
Social Media and Online Identity
The Future of Social Media (Web 3.0)

Mode of Instruction
Online

This course is delivered online.  This may involve the use of digital materials and/or a text, group discussions, interaction with your instructor and online activities.

Prescribed Texts
Online:

None required. Readings and materials will be provided by the instructor.

Reference Material
None

Required Supplies
None

Promotion Policy

Grading Policy
A+ 90%  to  100%
A 80%  to  89%
B+ 75%  to  79%
B 70%  to  74%
C+ 65%  to  69%
C 60%  to  64%
D+ 55%  to  59%
D 50%  to  54%
F 0%    to  49% (Not a Pass)
OR
EXC Excellent
SAT Satisfactory
UNSAT Unsatisfactory

For further information, see a copy of the Academic Policy, available online (http://www.senecacollege.ca/academic-policy) or at Seneca's Registrar's Offices.


Modes of Evaluation
Assignments are due on the dates specified. Should extenuating circumstances arise, please contact your instructor prior to the assignment due date so that an appropriate course of action can be established. Late assignments may be subject to a penalty of up to 10% per week and will not generally be accepted beyond two weeks from the due date.
 
In cases of cheating or plagiarism, the College Academic Policy will prevail. Please ensure that all assignments and reports are properly documented.
 
Students are referred to the following website for Seneca College Library style guides, Academic Honesty Policy and Copyright guidelines:  http:/senecacollege.ca/library
 
Dates for evaluations are specified in the weekly schedule addendum to this outline. The evaluation process may include, but is not limited to, tests, exams, assignments or presentations. Any absences or missed submissions due to medical or other reasons must be supported by medical or other appropriate documentation within one (1) week of the due date. The faculty and program area must be notified immediately in the event of a missed evaluation. Upon acceptance of the documentation, the weighting of the missed deliverable will normally be applied to the final exam.
 
English Competency
The ability to communicate effectively is essential for success in business. Therefore, you must demonstrate English competency in this course in both oral and written work. Ensure your written work includes correct sentence structure, spelling and punctuation. Always spell check, edit and proofread your work. 

Grading is based on the following marking scheme:

Blog Postings 30%
Wiki 30%
Social Media Audit 20%
Quizzes 20%

Digital Media – Privacy
This course requires hands-on interaction with various digital media tools.  It is recommended that you read the privacy policy of any tools, websites or apps that may be used during assignments, online discussions, reports or presentations.  Note that most assignments and other course assessments involve publicly posting or sharing information.  This is essential to enable you to evaluate and compare various digital options.  If you have any concerns about utilizing digital media tools as described above, please contact your instructor directly to discuss alternatives.

Please retain this course outline document for future educational and/or employment use.

Academic Program Manager

Emiliano Introcaso
 

Approved by: Chair - Business Studies Danielle Mercier