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PRCC graduate paves way to Washington D.C.


Clifford Yeung, a recent graduate of the Public Relations – Corporate Communications (PRCC) program at Seneca, understood that studying at George Washington University (GWU) to complete a master’s degree in Strategic Public Relations would be an important step towards realizing his dreams. Courtesy of the partnership that's exclusive to Seneca – established by Professor David Turnbull of Seneca – Clifford will receive advanced standing (three courses or nine credits) for the course work that he completed as a PRCC student. By confirming his offer, Clifford will be the first PRCC graduate of Seneca to be accepted into the GWU program.  

As the only Canadian post-secondary public relations (PR) program that's certified by the Public Relations Society of America (PRSA), Seneca offers several pathway opportunities in partnership with other institutions. Along with GWU, Baruch College in New York City and Annenburg School for Communications and Journalism in California are two other examples of equally great opportunities. All three university pathways offer guaranteed spots and advanced standing for those who qualify. In addition to its certified status, the PRCC program's curriculum is designed based on the standards of the PRSA and the International Public Relations Association (IPRA). It is also officially recognized by both the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC). This means the PRCC program not only presents academic advancement opportunities, but also prepares students in accordance to the recommendations of various reputable professional PR associations, offering a consistent academic-to-workplace experience. 

A prestigious institution that's renowned for its emphases on government and international affairs due to its close proximity to prominent locations such as the White House and the World Bank, GWU is tailor-made for Clifford, who is passionate about politics and government relations. While studying at GWU, Clifford plans to volunteer for various PR agencies, build relationships with PR professionals, and acquire the knowledge-base and understanding that will be beneficial for his future aspirations. His career ambitions include working at the White House in communications, and parlaying that experience into working at the United Nations.       

While studying PR at Seneca, where he achieved a GPA of 4.0 and was placed on the President's Honour List, Clifford took advantage of the wisdom of his highly-experienced professors. For example, Professor David Turnbull’s public speaking classes helped to prepare Clifford for the challenging, exciting, and unpredictable career of a PR professional. The coursework often forced Clifford to step out of his comfort zone, which was an aspect of the program that he embraced fully. Clifford suggests current and future PR students to "use these spontaneous opportunities to try and do things that you're not used to, and eventually that will help prepare you for the real world and everything that it has to throw at you." 

An avid reader who is fascinated by history and culture, Clifford grew up within a household that encouraged and valued reading. According to his younger sister, Erin, to supplement his continuously-expanding appetite for all things political, he frequently visits Politico and similar websites to stay informed of current political events—an ideal habit considering his future career aspirations. 

Congratulations from all of us at Seneca Alumni on your accomplishments, Clifford, we are glad to have you as an ambassador! 


By: Anna Deregowski and Ran Luo