Public Relations - Investor Relations

Ontario College Graduate Certificate


Overview

The Investor Relations program provides students with the tools to advance their employers' investor relations and strategic business goals. Students will be prepared to act as professionally-trained investor relations practitioners, assisting in the establishment of constructive, ethical relationships between their employers and institutional and retail investors, analysts, and the financial and investment media. The program covers investor relations topics such as capital markets, crisis management and communications, going public, disclosure and materiality, financial literacy, developing IR programs and ethics and professionalism.

Information Session

New students are invited to attend an information session.

Career Opportunities

Graduates will be prepared for jobs as investor relations practitioners with publicly traded companies, investor relations consultancies, in the financial communications and corporate communications practices of public relations consultancies, with associations and organizations involved in regulating capital markets, and as financial communicators in the corporate communications and public relations divisions of publicly traded companies.

Entry Requirements

  • A degree or diploma from an accredited college or university and/or mature student status with 3 to 5 years of documented, related work experience.
  • English proficiency at the college level

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Curriculum

CCM702
Writing for Public Relations Practitioners II
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The public relations writer is an advocate for an employer or a particular issue/interest. Consequently, his or her writing must be accurate and comprehensive. In the discipline of public relations writing, a practitioner devotes 90 per cent of his or her time and effort to planning and 10 per cent to actual writing. In this course, the student will learn to make complex decisions about the information that a message should contain for a specific audience.




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CCM707
Digital and Social Media
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This course focuses on how the Internet is affecting the practice of investor and corporate relations. Emphasis is placed on the social-networking, research, measurement, and mass communications capability of the Internet in making information available in a disciplined, controlled manner that can affect an organization's reputation positively or negatively, and impact decision-making.




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CCM718
Strategic Communication Planning
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In this course, students will explore the role of corporate communications in the management of an organization. Students will review the principal elements of corporate-communications planning, emphasizing the importance of aligning corporate communications objectives, strategies and tactics with the strategic goals of the organization. Topics include research and analysis; measurement and evaluation; the difference between objectives, strategies and tactics; budgeting and staffing, and communications plan formatting.




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CCM737
Media Relations
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Information media is the corporate communicator's marketplace. The corporate communicator's product is information and service. The customers are editors and journalists, who decide what information that they use and how they convey it to the public. The corporate communicator's goal is to obtain desired coverage at a reasonable cost in time, money, and effort. In this course, students will study strategic thinking and targeting, the principal sectors within the media universe, including the business and finance sectors, and the special needs and concerns of editors and journalists who operate within these sectors.




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CCM745
Principles of Public Relations
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This survey course familiarizes students with the basic concepts and principles of public relations. Through case studies, guest speakers, student presentations, and readings, students will learn about the role and functions of public relations; the evolution of public relations, career opportunities, professional and ethical responsibilities; and the types of public relations activities in a variety of organizations. The RACE formula (research, analysis, communication, evaluation) will also be covered in detail.




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IRM700
Introduction to Investor Relations
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This course will lay the foundation for an enhanced understanding of the relationships between investors and publicly traded companies, and of the skills and tools that they can use to help publicly traded companies to develop and sustain strong, credible relationships with investors. In this course, students will develop an understanding of what is considered sound, ethical investor relations strategy and practice. They will learn the importance of developing investor relations programs that measurably address the strategic needs of their organization.




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IRM800
Capital Markets
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In this course, students will acquire an understanding of why investment capital is needed and of its characteristics. They will learn about the sources and uses of capital, how capital is transferred between suppliers and users, and about the financial markets in which securities are traded. They will also learn how the Canadian securities industry is structured, and about the role of banks, insurance companies, investment funds and other organizations in sourcing and supplying capital to its users in the Canadian economy.




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IRM801
Disclosure and Materiality
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In this course, students will learn of the importance of timely disclosure and of the constantly evolving nature of disclosure. Formally scheduled disclosure and event-driven disclosure will be covered along with stock exchange disclosure requirements. Case studies will be used to illustrate the dynamic nature of disclosure in financial communication, and to emphasize the importance of disclosure in executing an effective investor relations program.




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IRM802
Ethics and Professionalism
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This course is designed to give students a thorough understanding of the ethical and professional standards competent Investor Relations Officers are expected to adhere to and advocate. Based on the code of ethics developed by the Canadian Investor Relations Institute, the course will expose the students to the real-life ethical and professional dilemmas investor relations practitioners deal with. Guest lectures, case studies and readings will be used.




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IRM805
Going Public
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Students, through this course, will learn about the detailed and lengthy process a company must go through when it decides to offer its shares to institutional and individual investors. They will be made aware of the benefits and responsibilities that come with the decision to go public, of the nine steps involved in the process, and of the participants who make it happen. They will learn about and have the opportunity to practice, some of the investor communications activities involved in introducing the company to investors.




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IRM807
Investor Relations Tool Box
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This course will inform students about the range of communications tools that can be deployed to execute a range of investor relations tasks that help companies to manage their relationships with their shareholders. It will provide students with the skills to perform a range of shareholder communications tasks either as members of a corporate IR team or as professional independent consultants.




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IRM810
IR Crisis Management
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In this course, students will learn about crisis management and the impact crises can have on the ability of publicly traded companies to establish and maintain investor confidence. Drawing upon high-profile cases, they will develop critical skills in crisis management planning and in practicing investor communications tactics that help companies navigate through crisis situations with minimum damage to their reputations.




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IRM814
Financial Literacy
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Students will learn how to read and interpret financial statements and other financial documents. They will be exposed to the terminology used in day-to-day financial discourse and to the concepts behinds it. Through assignments and case analyses they will develop an understanding of the language of finance and will be equipped to interact confidently with investor relations and finance professionals at all levels.




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IRM815
Developing the IR Program
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This course will teach students how to benchmark the company's position in the marketplace, profile its investor base, understand the regulatory requirements, define and develop the mandate, and to set measurable objectives and develop effective strategies for the IR program. Guest lectures by experts and case studies will give students a hands-on, practical understanding of the IR program development.




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Program Outcomes

The graduate has reliably demonstrated the ability to:

  1. Coordinate and contribute to the planning of investor relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources to manage a range of stakeholder relationships and issues and achieve organizational objectives. Coordinate, contribute to and adapt the implementation of strategies and tactics and the management of budgets and resources to achieve communication objectives and meet activity guidelines and requirements.
  2. Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s) and to a specified deadline.
  3. Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder* relations and/or issues and achieve organizational objectives.
  4. Use research results and analytical skills to guide the development of communication objectives and investor relations activities, evaluate their impact, and support organizational objectives and stakeholder relationships.
  5. Engage stakeholders by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s).
  6. Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, investor relations professional standards and practices, and legal obligations, protocols and policies.
  7. Monitor emerging social and economic trends, and local, national and global issues to guide the planning and implementation of investor relations strategies and tactics and support organizational effectiveness, stakeholder relationships and ongoing personal professional development.
  8. Assess the selection and implications of current and emerging technologies on the quality and delivery of investor relations activities and on organizational effectiveness.
  9. Select strategies and tools to build and manage stakeholder relationships to support investor activities, organizational objectives and career development.

OSAP Funding Available

This program is eligible for OSAP funding.

Course load is used by OSAP to determine funding options for programs.

If you are taking 1 - 2 courses at the same time, you may be considered for part-time student grants and loans.

  • 1 course (20%)
  • 2 courses (40%)

If you are taking 3 or more courses at the same time, you may be considered for full-time student grants and loans.

  • 3 courses (60%)
  • 4 courses (80%)
  • 5 courses (100%)

To find out if you qualify and to learn how to apply, please visit the OSAP website.

For information on other awards and financial assistance, please see Financial Aid.

Program Contacts

Contact us via this form or using the information below it.





Jean-Pierre Patry
Academic Program Manager

416-491-5050 ext.24030


Information Session

New students are invited to attend an information session.