This six-course program will provide students with a foundation in supply chain and international trade. Topics in the core courses include customs and border procedures, documentation requirements for import and export transactions, and methods of international trade financing. A range of specialized international business and supply chain elective courses are included to complement the knowledge gained in this program.

FITT logo Forum for International Trade Training

Information Session

New students are invited to attend an information session.

Entry Requirements

These programs deal with complex terms and industry specific vocabulary. It is the student's responsibility to ensure that they have the appropriate English skills prior to enrolling. We recommend that all students complete COM101/COM111 or equivalent prior to beginning International Business courses.

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Core Courses (4)

Transborder and Customs Procedures

This course focuses on the rules and regulations of the Canada Border Services Agency. The main focus is on the principles of tariff classification, duties and taxes due on importations, as well as the documentation required to trade goods into Canada.

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Business in the Global Economy

Today's successful businesses must operate within the global context. This course looks at how domestic and foreign organizations are reorganizing and new businesses are being shaped by the ever-changing international business environment. Concepts include global commerce, and topics that relate establishing strategic partnerships with businesses around the world.

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International Banking and Finance

In today's global market, it's imperative for an organization to examine all possible financial risks before entering into negotiations. In this course, students will examine and discuss the intricacies of international money markets, the actions of governments and investors, and the effects of inflation, interest rates, tax and the flow of currency. Strategic global investment, the optimization of cash flow and pricing alternatives will be examined. The case studies would provide opportunity to build the skills required to create and manage finance across borders.

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Export Trade Documentation and Payments

This course provides the student with the appropriate procedures to be used when moving goods across international boundaries. Exporters and traders must consider documentation, accuracy and time constraints as these are vitally important when preparing and presenting documents for overseas shipments. Qualifying goods for NAFTA by using rules of origin is an important aspect of compliance by the exporter.

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Electives (Select 2)

International Business Management

Around the world, company managers are creating a new business order by internationalizing corporate activity. This course focuses on concepts that should be known by students intending to be involved in global commerce.

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Global Market Entry and Distribution

Winning global markets is more than just good international marketing. You need a road map for getting your products where they need to go. This course assists in defining strategic needs, barriers to entry, distribution issues, agents and distributors, partnering and joint ventures, exit strategies and more in order for you to chart a course and enter international markets.

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Trade Research and Market Analysis

Managers make strategic business decisions based on in-depth research and analysis. In this course, you will examine and apply information systems and sources used to gather and analyze primary and secondary data. As a member of a team, you will use this data to prepare an international trade research paper. This research will be applied to your second semester Marketing and Business Plan.

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Global Marketing

This advanced course continues from IBS601 and delves deeper into the strategic aspects of marketing in today's dynamic global environment with a focus on customer-centric development and delivery of the marketing mix:product, price, place and promotion. The focus of the course will be on learning how to solve complex marketing problems in a global environment through case analysis examples and assignments. The role of Social Media and Customer Relationship Management tools, analytics and metrics will be discussed within the context of creating an outstanding customer experience for both B2B and B2C markets. The course will also incorporate the development of a comprehensive global marketing plan and presentation as part of the IBS cumulative international marketing plan, in keeping with the requirements for FITT certification.

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Global Supply Chain Management

This course provides the students with an introduction to global supply chain management practices and through development and mapping strategies explain why global supply chain management is a critical element in successful global trading.
From an international business management perspective students will become familiar with production, inventory and delivery mapping and development systems and the effective management of key integrative processes. Emphasis will be placed on studying procurement and sourcing management, identifying import and export requirements, and understanding the procedures that define trade and the related frequently used terms of sale (Incoterms).
Students will also apply their knowledge by researching and presenting both a group project and individual student presentations based on theoretical and practical learning outcomes covered during the semester.

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International Business Plan

Students will learn how to prepare an effective business plan that clearly communicates your unique selling position, market potential, customer profiles, financial plan and marketing strategies. You will integrate concepts and theories and term projects from previous IBS courses to develop a comprehensive business plan that will introduce/export a product to a foreign market. Each team will, present their International Business Plan to their peers and a panel made up of faculty and industry experts.

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Legal Environment of International Business

This course will introduce you to the evolving legal issues that are relevant to the international business environment, including the legal risks of entering foreign markets, international organizations, trading block, sales contracts, legal aspects of billing of lading and letters of credit, liability of ocean carriers, licensing and the resolution of international disputes.

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International Transportation



The physical movement of goods across national boundaries will be the major focus of this course. Students will learn how to determine the cost of moving cargo by various modes and routes of transportation, how to incorporate the cost into the export quotation and/or the import costing. The topic of supply chain management is introduced. The student will learn how to deal with trucking companies, railway companies, ocean carriers, airlines, freight forwarders and agents.

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Student who are new to the program are recommended to start with any of the core courses first or concurrently with another course from the electives. For further questions please contact John Wong at: John.Wong1@senecacollege.ca.

Care should be taken when selecting electives to enhance the specific area of international trade that interests the student. Elective courses will be offered in alternating semesters.

Please note that the above curriculum is subject to change.

A number of EXM courses have been replaced with IBS courses. Students who have completed EXM courses will be able to use their credits towards the Import and Export Certificate, International Trade Specialist Certificate and the International Business Diploma only. EXM courses are not accepted in the International Business Management Ontario College Graduate Certificate.

New Course Codes

Previous Course Codes

IBS605 – Business in the Global Economy  EXM 100
IBS110 – Export Trade Documentation and Payments  EXM 110
IBS602 – Global Market Entry and Distribution  EXM 202
IBS801 – International Banking and Finance  EXM 106
IBS805 – Global Marketing  EXM 105
IBS806 – Global Supply Chain Management  EXM 109
IBS630 – Trade Research and Market Analysis  EXM 203
IBS850 – International Business Law  EXM 204
IBS820 – International Business Planning  EXM 205

Program Outcomes

Upon successful completion of the Import and Export Business Certificate program participants will:

  1. Understand and use techniques involved in professional selling specifically for the import and export business sectors.
  2. Gain research skills related to the field of international trade.
  3. Develop strategic marketing plans for market entry, and price goods from/to foreign markets.
  4. Identify and investigate the funding for exports/imports available from government agencies.
  5. Identify and examine the sources and techniques for private sector financing of foreign trade.
  6. Understand the use of, and accurately complete various export and import documentation reports.
  7. Understand the importance of marine insurance and the method of handling damaged or lost cargo claims.
  8. Identify the importance and reason for using intermediate agencies like freight forwarders and customs brokers.
  9. Understand the various terms of sale and the different methods of payment used in international trade.
  10. Evaluate Canada's strengths and weaknesses in international trade and identify the changes Canadian businesses must make in order to be internationally competitive.

Credit for Prior Learning

Prior Learning Assessment

Earn college credits for what you already know!
Prior Learning Assessment is a method of assessing and recognizing learning that is equal to college level learning, but has been gained outside a traditional classroom (through work experience, volunteering, outside study, etc.). If you can prove that the knowledge you have gained meets the outcomes of a Seneca course, then credit will be awarded.

How does the PLA process work?
Prior Learning is demonstrated through a "challenge" process. The process measures learning through a variety of methods which may include tests, portfolio assessment, interviews, demonstrations, essays, and work samples. The method used will be determined in consultation with a Program Coordinator.
For more information and to determine if you are eligible for PLA, please call the Program Coordinator.

The process may take from 6 to 8 weeks.

Note: Not all courses can be challenged. For more information go to PLA website or contact your Program Coordinator.

Transfer Credit

Many students who enter Seneca College will have earned academic credits in post-secondary educational institutions which they may be able to apply toward completion of a Seneca College program.

Requests for Transfer Credit must be for a specific course and must be accompanied by an official transcript and course outline. A minimum grade of "C" (60 percent) is generally required for a course to be considered for Transfer Credit.

Download a Transfer Credit Request form. An official copy of your transcript and applicable detailed course outlines should be attached and submitted. Please note it may take 4 to 6 weeks for a Transfer Credit decision.

More Information

Please visit the Office of the Registrar.


Seneca College & FITT Equivalence Chart

The Forum for International Trade Training (FITT) recognizes Seneca College courses as educational equivalents to FITT's industry-validated FITTskills courses. Application for equivalent status may be made to FITT after the completion of all eight courses.

Please contact FITT at 1-888-561-3488 or refer to their website for information about the transfer of credits.

FITT Accredited Program

Our FITT accredited program is a highly practical, hands-on series of courses that focuses on the fundamental aspects of international business. Upon successful completion of our program, including completing two (2) FITT assessments, students will be able to transfer their credits to FITT to receive a FITT Diploma in International Trade. This Diploma fulfills the educational requirement for obtaining the CITP designation.

Faculty who teach within this program are well-respected professionals in their field and bring a wealth of expertise to the classroom setting. Each represents the private or public sectors including: entrepreneurs, representatives from business, government or private consultants.

For more information about the FITT program, contact Emiliano.Introcaso@senecacollege.ca

The CITP Designation:

The CITP designation is the world's leading professional designation for the field of international business. It is earned by obtaining the FITT Diploma and meeting standards and requirements as set by FITT. For more information of the CITP designation, visit FITT website.

Credit Transfer Program

FITT Diploma Requirements

  1. Completion of the program, which includes 8 Seneca courses:IBS605, IBS805, IBS801, IBS806, IBS850, IBS820, IBS602 and IBS630.
  2. Submission to FITT of a project from 2 (two) of the following courses: IBS805, IBS630, IBS602 or IBS820. These projects must meet the criteria specified by FITT and identified by your instructor.
    How do you apply?
    1. Complete entire program.
    2. Complete the Standard Accredited Partner – student registration form. Students will be assigned a FITT ID after they've completed the registration form, which they must include on their project cover pages.
    3. Mail an official Seneca transcript to FITT (The Forum for International Trade Training, 116 Lisgar Street Suite 300, Ottawa, ON K2P 0C2)
    4. Upload two (2) projects to your FITT account using your FITT ID login OR email to info@fitt.ca.

Next Steps

FITT will mark your 2 (two) projects. Provided you have completed all steps successfully, you will qualify for a FITT Diploma and will have met the educational requirements for the CITP designation. Minimum passing grade for FITT Assessments is 65%.

Once you have successfully met the educational requirements, your next step is to obtain 1 (one) year of work experience in international trade. If you already have a year or more of work experience you are ready to apply for the CITP designation directly through FITT. For complete information on obtaining and maintaining the CITP designation, please visit FITT website.

What are the fees?*

The complete cost is $575+tax. This fee includes a complete set of FITTskills eBooks, all credit transfer and two (2) assessments, as well as a FITT ID and account login.

Note: *Fees are set by FITT and are subject to change without notice. The fees noted are accurate as of August 2013.

The Forum for International Trade Training (FITT) recognizes Seneca College courses as educational equivalents to their FITTskills courses. Application for equivalent status may be made to FITT after the completion of all courses.
IBS605 - Business in the Global Economy Module 1 - Global Business Environment
IBS805 - Global Marketing Module 2 - International Marketing
IBS801 - International Banking and Finance Module 3 - International Trade Finance
IBS806 - Global Supply Chain Management Module 4 - Global Supply Chain Management
IBS602 - Global Market Entry and International Distribution Module 5 - International Market Entry Strategies
IBS630 - Trade Research and Market Analysis Module 6 - International Trade Research
IBS850 - International Business Law Module 7 - Legal Aspects of International Trade
IBS820 - International Business Planning Module 8 - International Trade Management


When you meet all program requirements and become eligible for a certificate, diploma, or degree, you must inform the Registrar by completing a Graduation Application form and paying the graduation and alumni fee. Certificates, diplomas, and applied degrees are issued twice a year in the Fall (October) and Spring (June).

For further information including deadlines and fees, please visit the  Convocation website or contact the Convocation Office at 416-491-5050 ext. 77461.

Minimum Performance for Graduation

Students will only be eligible to graduate with a Seneca College certificate or diploma if they have maintained an overall good standing in their current program of study. Students in degree programs will be eligible to graduate when they have obtained an average of C (2.5 GPA) in courses in the main field of study, and an average of C (2.0 GPA) in all other courses.

Faculty Profiles

Hamid Shirazi, MBA, BSc

Hamid is an Economic Development Professional with the Ontario Government. Since 2008, he has held a number of managerial and senior advisory roles to enable the growth of Ontario's key industry sectors, Foreign Direct Investment (FDI) attraction, and job creation. Prior to that, Hamid was engaged in different aspects of international business and export development while working at an international medical device company (Tehran - Iran), The U.S. Foreign Commercial Service (Toronto), Toronto Export Development Initiative (Toronto), and Swedish Trade Council (Toronto).

Hamid's educational background includes an MBA with a specialization in international business, a graduate diploma in international business, and a Bachelor of Science in medical technology. He is currently pursuing his doctorate in business administration.

Hamid has been teaching global market entry and distribution, global marketing, international trade management, and international trade finance at Seneca since 2014.


Maggie Weaver

In the past 20 years, Maggie Weaver has focused on both import and export international trade. She was Secretariat for the Canada-Ontario Export Forum from 2002 to 2016, and worked on contract for the Canadian Society of Importers & Exporters (the Toronto Region Board of Trade).

As a business librarian, Maggie's forte is curating business information resources and presenting them to SMEs and entrepreneurs in a simple and engaging manner. She recently published "Research for Europe: A resources toolbox for Ontario exporters." Maggie also conducts workshops in business centres across Ontario, wherein she discusses various topics pertaining to first steps in exporting/importing and international market research.


Emiliano Introcaso, CITP, P.Log, MBA (Cand.)

With nearly two decades of experience, Emiliano Introcaso has helped manufacturers and exporters increase their global growth by providing them with the necessary support and guidance needed to operate in the supply chain industry.

His strategy not only focuses on navigating companies through the complexities of global supply chains, but also in the smaller details that can affect an international trade transaction.

Since 2011, Emiliano has taught in several part-time international trade and supply chain management programs. He is a Seneca College graduate and has earned designations as a Certified International Trade Professional (CITP) and a Professional Logistician (P.Log.).

Emiliano is currently completing his MBA in global leadership through the University of Fredericton and is one of the export help advisors at Export Development Canada (EDC).

Student Testimonial

Yadanand Singh
Import and Export Analyst, Celestica

"With the help of my Seneca education, I was able to advance my career from a Buyer/Planner to an Import and Export Analyst. The instructors within the Import and Export Business and International Trade Specialist programs were very knowledgeable. Their first-hand experience in the import/export and trade industries gave students a more in-depth and practical insight into the field. I gained an understanding of many concepts and processes relevant in this industry, including the fundamentals and foundations for duties and GST troubleshooting. After two and a half years, I graduated with certificates in both the Import Export Business and International Trade Specialist programs. I feel very fortunate that I was able to take advantage of the flexibility of Seneca Part-time Studies' courses, which allowed me to schedule my time effectively to enroll in both programs and upgrade my skills."

Nishanth Sivakantha
Student of the International Transportation and Customs Program

"Seneca Part-time Studies provided me with the opportunity to meet colleagues who work in the import and export business and work with instructors who are knowledgeable and professional. The most rewarding aspect of this program was that it provided more practical work and allowed me to gain hands-on experience relevant to the import and export industry. Enrolling in the Import and Export Business certificate program at Seneca has helped me develop the skills to pursue a career as a corporate customs lawyer and gave me the knowledge to further my education with Seneca's full-time International Transportation and Customs diploma."

Program Contacts

Contact us via this form or using the information below it.

Alice (Xiaolai) Yu
Part-time Program Coordinator

John Wong
Academic Program Manager

416-491-5050 ext.26630

Information Session

New students are invited to attend an information session.