Overview

The Business Marketing Ontario College Diploma Program builds on the topics covered in the Business Studies Seneca College Certificate and the Marketing Seneca College Certificate to further emphasize the core knowledge and skills necessary for any industry or business, domestic or international, with a specialized focus on fundamental marketing skills. Introductory courses will provide students with an overview of the Canadian business environment, including generally accepted accounting principles, fundamentals of math for business and finance, marketing approaches and concepts used by and appropriate for profit and non-profit organizations, and new technologies and strategies to further develop proficiency in computer applications for business.

In addition, specialized focus will be placed on teaching students in-depth skills required in the marketing profession. Emphasis is placed on fundamental marketing approaches and concepts appropriate for profit and non-profit organizations, including effective selling, e-marketing, integrated marketing, professional selling, etc. Students will apply marketing strategies to changing business environments to make sound business decisions. Students are provided with a solid foundation in the discipline of marketing, focusing on problem-based learning, real world projects and case studies.

Information Session

New students are invited to attend an information session.

Filter Classes: In Class     Online     Correspondence     Hybrid     Availability   

Due to COVID-19, all Part-time Studies courses are being offered online until further notice, in one of the following two formats: online virtual classroom and online self-directed. Click Availability below to see current offerings.

Curriculum

Business - Marketing Diploma Requirements

COM101 OR COM111
 
COM101
Communicating Across Contexts
Availability
 

Prerequisite(s):

Placement via English Assessment, or successful completion of ESL934.

COM101 replaces EAC 150.
Students who have successfully completed EAC 150 are not required to complete COM101.

This course introduces students to the core concepts of communication. Students will cultivate an awareness of these concepts by analyzing how they are used in a variety of texts and contexts, and they will apply these concepts strategically in their own writing. Through a variety of writing tasks centred on these core concepts of communication, students will develop the transferrable reading and writing skills essential for success in their post-secondary studies, workplaces, and communities.




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COM111
Communicating Across Contexts (Enriched)
Availability
 

Prerequisite(s):

Placement via English Assessment

This course introduces students to the core concepts of communication. Students will cultivate an awareness of these concepts by analyzing how they are used in a variety of texts and contexts, and they will apply these concepts strategically in their own writing. Through a variety of writing tasks centred on these core concepts of communication, students will develop the transferrable reading and writing skills essential for success in their post-secondary studies, workplaces, and communities.




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BAM101
Introduction to Business Administration
Availability
 

Prerequisite(s):

COM101/COM111 or equivalent

This course is designed to provide students with an introduction to the Canadian business environment, business issues and functions, and the major forces at work in the global economy. It provides students with a perspective of business firms as integrated organizations composed of a number of specialized functions.




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MRK106
Marketing I
Availability
 

Prerequisite(s):

COM101/COM111 or equivalent. May be taken concurrently.

Marketing is an approach to business that puts the customer at the centre of its activities and focuses on satisfying customer needs and wants. While marketing is used by both profit and not-for-profit organizations to meet the demands of the market place, this course introduces students to the fundamental marketing concepts used by profit oriented business organizations.




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MBF101
Mathematics of Business and Finance
Availability
 

Prerequisite(s):

No required prerequisite, but students should have Grade XII English and Mathematics.

This course provides students with the fundamentals of mathematics of business and finance. Following the introduction of concepts of percent and percent change, simple and compound interest rates will be discussed. Compound interest rates will be applied to the study of annuities. Students will also learn important models of business mathematics, such as currency conversion, trade discounts, markups and markdowns, break-even and cost-volume-profit analysis.




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ACC120
Accounting Basics I
Availability
 

Prerequisite(s):

No required prerequisite, but students should have Grade 12 English and Mathematics or equivalent

This course introduces the student to how accounting information is used by, and meets the needs of both internal and external users through effective and efficient communication as well as what accounting information is required by a business concern to reflect clearly the operating results of the enterprise over its operating life. Throughout the course, students will be introduced to generally accepted accounting principles, the interpretation and preparation of financial statements and how this information is recorded in the various business records.




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SMS210
Microcomputer Applications for Business
Availability
 

Prerequisite(s):

A fundamental working knowledge of Windows Operating Systems and Excel Software.

Building on the skills they have previously acquired in Excel and Windows operating systems, students will further develop their proficiency in these areas and add Access to their skill set. Throughout the course, they will apply these software skills to solve business problems.




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MRK177
Marketing Skills and Insights
Availability
 

This course is designed to provide second semester marketing students with an opportunity to learn effective individual and group presentation skills. Students will experience how to plan, prepare and deliver various types of presentations to fit any business environment. From demonstrating skills to interpreting data to persuading. Students will have many opportunities to communicate their ideas and engage their creativity while honing their skills of tone, speech and body language.




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MRK200
Marketing II
Availability
 

Prerequisite(s):

MRK106 - Introductory Marketing I

This course continues from MARKETING I (MRK106) and relates marketing theory and concepts to the creation of effective marketing strategies and strategic marketing management. This course furthers the study of marketing planning, buyer behaviour and physical distribution. Students will also learn to identify marketing problems and to improve business performance through the application of marketing principles and practices. Using financial metrics, students will evaluate the attractiveness of marketing opportunities and the impact of marketing decision-making in a computer simulated environment.




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MRK260
Graphic and Web Design
Availability
 

This course is designed to provide students with a foundation in internet and web fundamentals from a marketing perspective. Students learn how key internet technologies including email, web sites, and domain names function at a conceptual level. Students will learn and apply simple HTML coding and image preparation skills using industry standard applications. Copyright and licensing issues will be addressed. Key web/mobile design concepts will be introduced. SEM, SEO, web analytics and social media will be explored. Students will apply what they learn through the development of a personal web presence using a leading content management platform.




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MRK317
Integrated Marketing Communications 1
Availability
 

Prerequisite(s):

MRK106

Integrated Marketing Communications (IMC) involves coordinating the various marketing communication activities to develop a unified communication plan to maximize the impact on the intended target audience. Students study various components of IMC (advertising, public relations, direct response, etc.) within the context of the Canadian communications environment. Students apply what they have learned through the preparation of an Integrated Marketing Communication Plan.




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MRK320
Marketing: Effective Selling
Availability
 

A career in selling can focus on either industrial or retail sales. This course deals primarily with industrial selling using ethical and logical techniques that many successful salespeople use in their careers.




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MRK634
Driving Digital Media for Business
Availability
 

Media habits are changing. Canadians are consuming media differently, socializing in new ways, and demanding access to information anytime, anywhere. Based on this cultural shift digital solutions are in demand as viable solutions to achieve advertising objectives. Both advertisers and agencies are evaluating their current marketing mixes. The options within digital have grown at a rapid pace, are many and diverse. These digital options whether recommended as a singular solution or integrated with traditional media create huge potential and untapped opportunity within media plans. Concurrently, the change in technology consumption of information is now recognized as a useful business tool with its practical applications. With this evolution it has become apparent that there is a strong need for knowledge and talent in digital marketing to address the significant demand in the marketplace.




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ECN550
Economics: An Overview
Availability
 

This one semester course introduces economic principles relating to Canada's mixed market economy and uses these principles to examine current economic issues including the nature of markets, employment, the level of economic activity, the structure of industry, international trade, and the appropriate role of government in the Canadian economy.




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EAC894
Business Writing
Availability
 

Prerequisite(s):

COM101/COM111 or equivalent

The ability to write clearly and directly is highly prized in organizations. In order to succeed in today's information overload world, writers must be able to effectively articulate ideas quickly, clearly and concisely in proposals, emails, reports, memos, project plans and through social media. This course focuses on creating professional-quality documents for realistic business situations, with an emphasis on audience analysis, appropriateness and editing. Other topics include formal and informal outlining techniques, how to revise for wordiness, unnecessary phrases, redundancy and jargon, and e-correspondence in an "organizational" setting.




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MRK428
Marketing Strategy and Analysis
Availability
 

Prerequisite(s):

MRK200 and MRK317

This course uses case analysis, workshops and the preparation of a comprehensive marketing plan to apply related marketing theory and concepts to the creation of effective marketing strategies. Students will analyze and evaluate strategic alternatives and practice strategic marketing management decision making.




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MRK430
Professional Selling
Availability
 

Prerequisite(s):

MRK200

A career in selling can focus on either business to business or retail sales. This subject deals primarily with business to business selling in which students will learn and practice the fundamentals of the sales process, needs analysis, consultative selling and relationship building. Students will develop interactive selling skills through presentations and self evaluation. Emphasis will be on developing confidence, professionalism and communication skills required in today's world. This subject is offered in conjunction with the Canadian Professional Sales Association (CPSA). It is an educational requirement for the Certified Sales Professional (CSP) designation that additionally requires two years work experience in sales and successful completion of examinations, oral and written. It also meets the educational requirement for the certificate program, Professional Sales Certificate (PSC).




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MRK455
Applied Marketing Research
Availability
 

Prerequisite(s):

MRK106, MRK200

The emphasis of this course is on marketing research as an integral part of management decision making. Through applied research in a field situation, students gain an understanding of the required steps in designing a research study to yield relevant, timely; applicable, and accurate information. Students also gain experience in applying research concepts and methods to current management problems. The course will be user oriented. Students learn to determine the marketing information needs of management, to obtain and to communicate that information.




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MRK460
Global Marketing
Availability
 

Prerequisite(s):

MRK106 and MRK200

This course introduces the major aspects of marketing in today's dynamic global environment, with an emphasis on the analysis of global markets. The subject considers both multinational and global marketing strategies, including the impact of marketing in "foreign" markets on product design and specifications, promotion and advertising tactics, pricing and distribution strategies. The focus of this subject is learning how to solve marketing problems in a global environment.




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OBR250
Organizational Behaviour
Availability
 

Prerequisite(s):

BAM101

This course introduces the student to fundamental concepts and theories concerning the behaviour of people in workplace organizations. The emphasis is on identifying questions and problems typically encountered by new employees and developing practical strategies and solutions. Contemporary issues and challenges in society are analyzed in terms of their impact on the workplace, on relations between individuals, and on the individual. The course draws on a variety of structured experiential exercises and case studies to apply the concepts of organizational behaviour to practical business issues and situations.




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QNM223
Business Statistics
Availability
 

Prerequisite(s):

QNM 106, MBF 100 or MBF101

The statistical methods of collection, analysis, presentation and interpretation of quantitative data used for making generalizations, projections and decisions under uncertain conditions are introduced. Emphasis will be on the use of both descriptive and inferential techniques within the workplace.




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CAP506
Career Launching and Portfolio Planning
Availability
 

Prerequisite(s):

MRK200

This hybrid course reviews the essentials of Marketing and transferable skills acquired during the three year program. Students develop professional portfolios that include examples of course work. Career strategies include research, networking, job search, interview skills, support systems and professional development plans. Profiles of employers and successful graduates provide "real world" case studies.




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3 General Education Options 3 General Education Options

Please note the Business Marketing Ontario College Diploma curriculum has changed for Fall 2020. For students who started the program prior to Fall 2020, please contact John.Wong1@senecacollege.ca to confirm program requirements.

Please note: Effective September 2020, QNM 222 will be replaced by QNM223.

General Education Requirements

In order to meet Seneca's breadth requirements for diploma or advanced diploma programs, students must successfully complete at least 3 General Education courses toward their program, satisfying the following criteria:

Communicating Across Contexts (COM101) is not a general education course.

Student may not use ECN501 or ECN502 as a general education course in the Business Marketing Diploma.

Program Outcomes

As a graduate, you will be prepared to reliably demonstrate the ability to:

  • Contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
  • Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
  • Contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods, and services.
  • Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
  • Analyze results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
  • Contribute to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
  • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
  • Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
  • Analyze the viability of marketing products, concepts, goods, or services in an international market or markets.
  • Participate in conducting market research to provide information needed to make marketing decisions.
  • Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
  • Participate in the development of a business plan.
  • Apply the principles of business ethics and corporate social responsibility.
  • Use professional sales techniques to make a sale.
  • Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.

OSAP Funding Available

This program is eligible for OSAP funding.

Course load is used by OSAP to determine funding options for programs.

If you are taking 1 - 2 courses at the same time, you may be considered for part-time student grants and loans.

  • 1 course (20%)
  • 2 courses (40%)

If you are taking 3 or more courses at the same time, you may be considered for full-time student grants and loans.

  • 3 courses (60%)
  • 4 courses (80%)
  • 5 courses (100%)

To find out if you qualify and to learn how to apply, please visit the OSAP website.

For information on other awards and financial assistance, please see Financial Aid.

Credit for Prior Learning

Prior Learning Assessment

Earn college credits for what you already know!
Prior Learning Assessment is a method of assessing and recognizing learning that is equal to college level learning, but has been gained outside a traditional classroom (through work experience, volunteering, outside study, etc.). If you can prove that the knowledge you have gained meets the outcomes of a Seneca course, then credit will be awarded.

How does the PLA process work?
Prior Learning is demonstrated through a "challenge" process. The process measures learning through a variety of methods which may include tests, portfolio assessment, interviews, demonstrations, essays, and work samples. The method used will be determined in consultation with a Program Coordinator.
For more information and to determine if you are eligible for PLA, please call the Program Coordinator.

The process may take from 6 to 8 weeks.

Note: Not all courses can be challenged. For more information go to PLA website or contact your Program Coordinator.

Transfer Credit

Many students who enter Seneca College will have earned academic credits in post-secondary educational institutions which they may be able to apply toward completion of a Seneca College program.

Requests for Transfer Credit must be for a specific course and must be accompanied by an official transcript and course outline. A minimum grade of "C" (60 percent) is generally required for a course to be considered for Transfer Credit.

Download a Transfer Credit Request form. An official copy of your transcript and applicable detailed course outlines should be attached and submitted. Please note it may take 4 to 6 weeks for a Transfer Credit decision.

More Information

Please visit the Office of the Registrar.

Graduation/Convocation

When you meet all program requirements and become eligible for a certificate, diploma, or degree, you must inform the Registrar by completing a Graduation Application form and paying the graduation and alumni fee. Certificates, diplomas, and applied degrees are issued twice a year in the Fall (October) and Spring (June).

For further information including deadlines and fees, please visit the  Convocation website or contact the Convocation Office at 416-491-5050 ext. 77461.

Minimum Performance for Graduation

Students will only be eligible to graduate with a Seneca College certificate or diploma if they have maintained an overall good standing in their current program of study. Students in degree programs will be eligible to graduate when they have obtained an average of C (2.5 GPA) in courses in the main field of study, and an average of C (2.0 GPA) in all other courses.

Diploma to Degree

Congratulations on finishing your diploma. Now you can turn it into a degree. We offer the Bachelor of Interdisciplinary Studies Degree through part-time studies here at Seneca. Please go to the Interdisciplinary Studies Degree link for more information about this program and how to apply your diploma through credit transfer.

Here are some degree options that may also be of interest to you.

Faculty Profiles

Sharron Hyman

As an instructor at Seneca Part-time Studies and life skills coach/trainer, Sharron Hyman is a multi-faceted entrepreneur who delivers a wide-array of informative workshops and courses.

Through her life skills coaching experience, Sharron's practical, genuine approach to teaching encourages her students to be actively involved in their lives rather than passive observers of their own thoughts and actions.

For over 20 years, Sharron has owned and operated four retail stores, a fine-dining restaurant, as well as managed and redeveloped shopping centres.

 

Rick Andrew

With extensive experience in the marketing, human resources, and sales industries, Rick Andrew has held various positions throughout his career, including national sales manager, group brand manager, and managing director.

For the past 18 years, he has owned & operated Andrew & Co -- a marketing and sales services company -- with past and present clients that include Lazzaroni Biscuits, Walkers Shortbread, Guylian Chocolates, Tartine Tarts, and Advertising Standards Canada.

As a part-time academic for over 30 years, Rick teaches marketing, psychology, consumer behaviour, presentation techniques, career development, and selling skills at Ryerson University, Toronto Film School, and Seneca College.

Program Contacts

Belinda Becker
Program Assistant
Belinda.Becker@senecacollege.ca
416-491-5050 ext.22797


John Wong
Academic Program Manager
John.Wong1@senecacollege.ca
416-491-5050 ext.26630


For more information about this program, fill out the following form.





Information Session

New students are invited to attend an information session.