Learn more about the academic programs we are delivering in Summer 2024. If you have any questions about part-time studies, please contact us.

 

 

Overview

This program is designed for sales professionals with a minimum of two years' experience. 

The areas of study include: skills for sales success (CPSA accredited), customer relationship management, integrated professional selling and leadership.  This certificate program uses an integrated approach that helps students apply the skills learned to their real-world sales situations.

Upon completion and graduation from Professional Sales Certificate you will have completed the educational requirements of the Canadian Professional Sales Association (CPSA) and will be eligible to apply for the CPSA Sales Certificate.  For further information about the CPSA program and their services, please refer to Canadian Professional Sales Association website.

 

CPSA Logo

Entry Requirements

Applicants should have OSSD with Grade XII English (or equivalent) as well as a good command of the English language.

Filter Classes: In Class     Online     Correspondence     Hybrid     Availability   

Part-time Studies courses are being offered in either of the following four formats: Online, Flexible, In-person, Hybrid. Click Availability below to see current offerings.

Curriculum

MRK430
Professional Selling
Availability
 

Prerequisite(s):

MRK200

A career in selling can focus on either business to business or retail sales. This subject deals primarily with business to business selling in which students will learn and practice the fundamentals of the sales process, needs analysis, consultative selling and relationship building. Students will develop interactive selling skills through presentations and self evaluation. Emphasis will be on developing confidence, professionalism and communication skills required in today's world. This subject is offered in conjunction with the Canadian Professional Sales Association (CPSA). It is an educational requirement for the Certified Sales Professional (CSP) designation that additionally requires two years work experience in sales and successful completion of examinations, oral and written. It also meets the educational requirement for the certificate program, Professional Sales Certificate (PSC).




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MRK648
Integrated Professional Selling
Availability
 

Prerequisite(s):

MRK430

This course looks at advanced strategies for selling environments based on selling "value" instead of "price". Price discounting happens when the customer no longer sees the unique value of a product. As a result, the customer will end up price shopping between a range of products they believe deliver a relatively similar end result. The primary objective of this course is to help the sales person identify the value of their product or service; to recognize the critical elements of the customer "buying cycle"; and to develop a strategy to link the value of that buying cycle.




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LDS505
Leading Teams
Availability
 

This course will examine the leader's role in the development and success of teams in the workplace. Students will learn the differences between a group and a team; analyze various types of teams including self-directed work teams; and understand how coaching and mentoring skills assist team effectiveness.




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LDS510
Critical and Creative Thinking
Availability
 

Students will learn how to think creatively and critically in order to apply management skills to their role in the organization, and their professional and personal life.




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MRK645
Building and Maintaining Customer Relationships
Availability
 

This course is intended to develop your understanding of customer service and the skills associated with understanding the needs of customers, meeting those needs and fostering an environment that encourage customers to return. It will be of interest to anyone who works with customers, either internal or external, on a daily basis.




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Plus 1 Business course

Please note: the curriculum has changed for May 2021. For students who started the program prior to Fall 2020, please contact the Academic Program Manager to confirm program requirements.

For the Business course: Please contact Lisa Ballantyne at lisa.ballantyne@senecapolytechnic.ca to discuss your selection prior to registering.

Program Outcomes

The graduate has reliably demonstrated the ability to:

1.  Develop strategies for personal and professional development to enhance sales performance and maximize career opportunities.

2.  Apply the concepts of leadership in order to improve individual and organizational performance.

3.  Utilize self-management principles towards improving personal and professional performance.

4.  Identify the value aspects of product or service and link them to the critical elements of the customer needs and "buying cycle".

5.  Apply customer service strategies that maximize client retention and development.

6.  Communicate business-related information persuasively and accurately in oral, written and presentation formats.

Credit for Prior Learning

Prior Learning Assessment

Earn college credits for what you already know.
Prior Learning Assessment is a method of assessing and recognizing learning that is equal to college level learning, but has been gained outside a traditional classroom (through work experience, volunteering, outside study, etc.). If you can prove that the knowledge you have gained meets the outcomes of a Seneca course, then credit will be awarded.

How does the PLA process work?
Prior Learning is demonstrated through a "challenge" process. The process measures learning through a variety of methods which may include tests, portfolio assessment, interviews, demonstrations, essays, and work samples. The method used will be determined in consultation with a Program Coordinator.
For more information and to determine if you are eligible for PLA, please call the Program Coordinator.

The process may take from 6 to 8 weeks.

Note: Not all courses can be challenged. For more information go to PLA website or contact your Program Coordinator.

Transfer Credit

Many students who enter Seneca College will have earned academic credits in post-secondary educational institutions which they may be able to apply toward completion of a Seneca College program.

Requests for Transfer Credit must be for a specific course and must be accompanied by an official transcript and course outline. A minimum grade of "C" (60 percent) is generally required for a course to be considered for Transfer Credit.

Download a Transfer Credit Request form. An official copy of your transcript and applicable detailed course outlines should be attached and submitted. Please note it may take 4 to 6 weeks for a Transfer Credit decision.

More Information

Please visit the Office of the Registrar.

Graduation/Convocation

When you meet all program requirements and become eligible for a certificate, diploma, or degree, you must inform the Registrar by completing a Graduation Application form and paying the graduation and alumni fee. Certificates, diplomas, and applied degrees are issued twice a year in the Fall (October) and Spring (June).

For further information including deadlines and fees, please visit the Convocation website or contact the Convocation Office at theservicehub@senecapolytechnic.ca.

Minimum Performance for Graduation

A student will be eligible to graduate from a certificate, diploma, advanced diploma or graduate certificate program if they have achieved a minimum graduating GPA of 2.0.

A student will be eligible to graduate from a degree program if they have achieved a minimum graduating GPA of 2.5, which includes a minimum GPA of 2.5 in the courses in their main field of study and a minimum GPA of 2.0 in breadth courses.

Program Contacts

Lisa Ballantyne
Academic Program Manager
lisa.ballantyne@senecapolytechnic.ca
437-312-0065


For more information about this program, fill out the following form.