Professional Sales

Seneca College Certificate


This program is designed for sales professionals with a minimum of two years' experience. 

The areas of study include: skills for sales success (CPSA accredited), customer relationship management, integrated professional selling and leadership.  This certificate program uses an integrated approach that helps students apply the skills learned to their real-world sales situations.

Upon completion and graduation from Professional Sales Certificate you will have completed the educational requirements of the Canadian Professional Sales Association (CPSA) and will be eligible to apply for the CPSA Sales Certificate.  For further information about the CPSA program and their services, please refer to Canadian Professional Sales Association website.



Entry Requirements

Applicants should have OSSD with Grade XII English (or equivalent) as well as a good command of the English language.

Filter Classes: In Class     Online     Correspondence     Hybrid     Availability   

Due to COVID-19, all Part-time Studies courses are being offered online until further notice, in one of the following two formats: online virtual classroom and online self-directed. Click Availability below to see current offerings.


Marketing: Effective Selling

A career in selling can focus on either industrial or retail sales. This course deals primarily with industrial selling using ethical and logical techniques that many successful salespeople use in their careers.

Loading availability...
If the availability does not load please click here.

Integrated Professional Selling



This course looks at advanced strategies for selling environments based on selling "value" instead of "price". Price discounting happens when the customer no longer sees the unique value of a product. As a result, the customer will end up price shopping between a range of products they believe deliver a relatively similar end result. The primary objective of this course is to help the sales person identify the value of their product or service; to recognize the critical elements of the customer "buying cycle"; and to develop a strategy to link the value of that buying cycle.

Loading availability...
If the availability does not load please click here.

Leading Teams

This course will examine the leader's role in the development and success of teams in the workplace. Students will learn the differences between a group and a team; analyze various types of teams including self-directed work teams; and understand how coaching and mentoring skills assist team effectiveness.

Loading availability...
If the availability does not load please click here.

Critical and Creative Thinking

Students will learn how to think creatively and critically in order to apply management skills to their role in the organization, and their professional and personal life.

Loading availability...
If the availability does not load please click here.

Building and Maintaining Customer Relationships

This course is intended to develop your understanding of customer service and the skills associated with understanding the needs of customers, meeting those needs and fostering an environment that encourage customers to return. It will be of interest to anyone who works with customers, either internal or external, on a daily basis.

Loading availability...
If the availability does not load please click here.

Plus 1 Business course

For the Business course: Please contact John Wong at to discuss your selection prior to registering.

Program Outcomes

The graduate has reliably demonstrated the ability to:

1.  Develop strategies for personal and professional development to enhance sales performance and maximize career opportunities.

2.  Apply the concepts of leadership in order to improve individual and organizational performance.

3.  Utilize self-management principles towards improving personal and professional performance.

4.  Identify the value aspects of product or service and link them to the critical elements of the customer needs and "buying cycle".

5.  Apply customer service strategies that maximize client retention and development.

6.  Communicate business-related information persuasively and accurately in oral, written and presentation formats.

Credit for Prior Learning

Prior Learning Assessment

Earn college credits for what you already know!
Prior Learning Assessment is a method of assessing and recognizing learning that is equal to college level learning, but has been gained outside a traditional classroom (through work experience, volunteering, outside study, etc.). If you can prove that the knowledge you have gained meets the outcomes of a Seneca course, then credit will be awarded.

How does the PLA process work?
Prior Learning is demonstrated through a "challenge" process. The process measures learning through a variety of methods which may include tests, portfolio assessment, interviews, demonstrations, essays, and work samples. The method used will be determined in consultation with a Program Coordinator.
For more information and to determine if you are eligible for PLA, please call the Program Coordinator.

The process may take from 6 to 8 weeks.

Note: Not all courses can be challenged. For more information go to PLA website or contact your Program Coordinator.

Transfer Credit

Many students who enter Seneca College will have earned academic credits in post-secondary educational institutions which they may be able to apply toward completion of a Seneca College program.

Requests for Transfer Credit must be for a specific course and must be accompanied by an official transcript and course outline. A minimum grade of "C" (60 percent) is generally required for a course to be considered for Transfer Credit.

Download a Transfer Credit Request form. An official copy of your transcript and applicable detailed course outlines should be attached and submitted. Please note it may take 4 to 6 weeks for a Transfer Credit decision.

More Information

Please visit the Office of the Registrar.


When you meet all program requirements and become eligible for a certificate, diploma, or degree, you must inform the Registrar by completing a Graduation Application form and paying the graduation and alumni fee. Certificates, diplomas, and applied degrees are issued twice a year in the Fall (October) and Spring (June).

For further information including deadlines and fees, please visit the  Convocation website or contact the Convocation Office at 416-491-5050 ext. 77461.

Minimum Performance for Graduation

Students will only be eligible to graduate with a Seneca College certificate or diploma if they have maintained an overall good standing in their current program of study. Students in degree programs will be eligible to graduate when they have obtained an average of C (2.5 GPA) in courses in the main field of study, and an average of C (2.0 GPA) in all other courses.

Program Contacts

Belinda Becker
Program Assistant
416-491-5050 ext.22797

John Wong
Academic Program Manager
416-491-5050 ext.26630

For more information about this program, fill out the following form.