Media Relations

CCM737

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CCM737 - Media Relations

Information media is the corporate communicator's marketplace. The corporate communicator's product is information and service. The customers are editors and journalists, who decide what information that they use and how they convey it to the public. The corporate communicator's goal is to obtain desired coverage at a reasonable cost in time, money, and effort. In this course, students will study strategic thinking and targeting, the principal sectors within the media universe, including the business and finance sectors, and the special needs and concerns of editors and journalists who operate within these sectors.


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