Principles of Public Relations


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CCM745 - Principles of Public Relations

This survey course familiarizes students with the basic concepts and principles of public relations. Through case studies, guest speakers, student presentations, and readings, students will learn about the role and functions of public relations; the evolution of public relations, career opportunities, professional and ethical responsibilities; and the types of public relations activities in a variety of organizations. The RACE formula (research, analysis, communication, evaluation) will also be covered in detail.

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