Digital Marketing and Social Media for Esports

EMK100

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EMK100 - Digital Marketing and Social Media for Esports

Students examine the crucial role that digital marketing and social networks have on the way esports event organizers engage and grow their target audiences. Students will learn how to maximize digital and social channels to promote esports events and attract fans in new and interactive ways. Students will explore how different facets of digital strategy intricately work together as they examine social network marketing, content marketing strategy, Search Engine Optimization, and Search Engine Advertising through real-world analysis and practical implementation.


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