Sponsorship Strategies for Esport Entities

EMK140

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EMK140 - Sponsorship Strategies for Esport Entities

The esports industry thrives on its ability to attract high-level sponsors for its events. Students will learn how to develop strategic Esports Sponsorship Marketing plans designed to attract key sponsors for teams, leagues, events and productions. Students will acquire the knowledge required to identify prospective sponsors, retain brands, create and pitch custom sponsorship packages, negotiate compelling sponsorship agreements and develop reports that measure and evaluate the overall value of such sponsorships.


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