Athlete and Influencer Marketing

EMK200

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EMK200 - Athlete and Influencer Marketing

Influencer marketing has quickly become a tenet of esports marketing. Esports has shown how participants are less influenced by traditional media marketing and advertising methodologies and more swayed by online influencers. Influencers have risen as persuasive and credible voices that impact consumer opinion and drive purchases for brands around the world. Students will analyze the impact of influencer marketing, delve into how it emerged as a powerful marketing tool and utilize best-of-class campaign examples to learn how esports entities have successfully developed influencer campaigns. Students will learn how to find and vet esports influencers, maintain brand safety and understand how to create content that aligns with the influencers' authentic voice and the brand's values.


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