Entrepreneurship for Esports

EMK220

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EMK220 - Entrepreneurship for Esports

As an emerging powerhouse industry with a globally connected community, esports entities can still lack business infrastructure. Revenue-generating opportunities for the industry are boundless - spanning events, experiences, content, sponsorships, licensing, media rights, merchandise and more. Leaders in this field must have the ability to pivot quickly to take advantage and be a part of charting esports' future. The focus will be on theory combined with practical exercises about various entrepreneurial and business issues and procedures that will help prepare students to develop decision making skills an industry which values quick and strategic thinking, mental agility, intellectual curiosity, and creativity based on sound reasoning and analysis.


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