Audience Analytics for Esports

EMK230

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EMK230 - Audience Analytics for Esports

Esports events and productions create a vast amount of customer data which can be analyzed to show esports' participants' behaviours and industry trends. Students will learn to scrutinize data to determine authentic sources, apply statistics to real world data to determine key insights in this industry and understand the rapid growth of this industry. Students will use different analysis methodologies, interpret statistical results and translate their analytic results into a technical presentation.


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