Strategic Management of Campaigns


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FRM604 - Strategic Management of Campaigns

This course examines the elements of a successful fundraising campaign. Students learn how to develop a compelling case for support, attract the best leadership potential, develop donor prospects and prepare a plan of action. The course provides students with management and financial strategies to effectively control the fundraising process of campaigns. Students address the practical implementation of fundraising strategies required to manage information generated during a campaign such as processing gifts and dealing with information flow and technology.

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