Graphic and Web Design


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MRK260 - Graphic and Web Design

This course is designed to provide students with a foundation in internet and web fundamentals from a marketing perspective. Students learn how key internet technologies including email, web sites, and domain names function at a conceptual level. Students will learn and apply simple HTML coding and image preparation skills using industry standard applications. Copyright and licensing issues will be addressed. Key web/mobile design concepts will be introduced. SEM, SEO, web analytics and social media will be explored. Students will apply what they learn through the development of a personal web presence using a leading content management platform.

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