MRK681 - International Marketing



The primary focus of this course is to introduce students to the international marketing concept and internationalism. Many companies come to the point where, having established the domestic market, to continue growing and building profits they find it necessary to move into international markets, but it must be based on clearly thought out quantified marketing justification. This course introduces the student to those aspects of basic marketing that are applicable to the international environment including reference to the controllable and uncontrollable elements. These elements relate to product, promotion, physical distribution, pricing, as well as to organization and staffing, import and export barriers, legal systems and jurisdictions, cultures, societies and political structures, financial requirements, risks and human resources.
Note: Students might take IBS805 Global Marketing

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