International Effective Selling


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SIB470 - International Effective Selling



This is a practical "how to" subject, providing students with the tools necessary to partner, add value and secure sales in the international marketplace. This subject presents material from the perspective of the Canadian business person and focuses on developing a personal selling philosophy through a team-based project approach to exporting as a means of entry into a foreign market. Relationship, product and customer strategic skills are developed to identify and maximize opportunities and prepare sales forces to effectively present and sell in the international cross-cultural environment.

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