Online Marketing


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WOA102 - Online Marketing



In this course students learn about the various forms of online marketing, campaign measurement and optimization strategies to help marketing managers maximize their advertising budgets. A further dive into Google Analytics will be performed for campaign tracking and analysis, along with keyword research, pay-per-click (PPC) campaign development and execution using a live Google Adwords account. Online marketing (including email marketing) concepts and best practices will be heavily discussed.

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