Campus
Duration
6 Semesters (3 Years)
Credential Awarded
Ontario College Advanced Diploma

Program and course delivery

This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.

About the Program

This three-year advanced diploma program will prepare you to become a marketing leader. You will learn to develop, integrate and execute marketing strategies for new and existing products and services. You will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches.

Your learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis.

Skills

Throughout this program you will develop the following skills:

  • Technical proficiency
  • Analytical skills
  • Problem-solving
  • Critical thinking
  • Leadership skill

Work Experience

Optional Co-op

Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between Year 2 (semester 4) and Year 3 (semester 5). In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

Your Career

Graduates of the program can explore the following career options:

  • Marketing manager
  • Marketing co-ordinator
  • Account manager
  • Product manager
  • Brand manager
  • Digital marketing manager
  • Interactive marketing manager
  • Market researcher
  • Event and trade show marketer
  • Sports marketer
  • Sales account manager
  • Retail sales manager
  • Digital and traditional media buying and planning
  • Media sales manager
  • Small business owner
  • Search engine account marketing manager
  • Web content manager

Affiliations/Associations

  • American Marketing Association
  • Canadian Marketing Association
  • Canadian Professional Sales Association
  • Interactive Advertising Bureau of Canada
  • Greater Toronto Marketing Alliance
  • Ontario Colleges Marketing Association

Accreditation

Our Seneca Agency

Seneca’s student-run agency, Studio 67, gives students the opportunity to put theory into practice by working directly with clients on marketing and media projects. You will apply the concepts learned in your courses to design, pitch and execute strategies with real organizations. With this hands-on experience in your repertoire and on your resumé, you will graduate industry ready.

Discover Studio 67

Global Learning and Engagement Opportunity

Global Learning and Engagement Opportunity

As a student in this program you have the chance to explore global learning opportunities through Global Learning and Engagement. Gain a global perspective and develop new skills for personal, professional, and academic growth – at Seneca or abroad.

Student Works and Experiences

Business Administration – Marketing students have the opportunity to participate in the Ontario Colleges’ Marketing Competition (OCMC), an annual competition that brings together hundreds of motivated students to showcase their industry talents.

Graduates Enes and Michael were able to continue their education to earn both a diploma and degree in less time. As a leader in academic pathways, Seneca offers a range of options that will allow you to take your credential further.

Success Story

Georgia Emmanuel

"The Business Administration – Marketing diploma program prepared me for the Honours Bachelor of Commerce – Marketing degree program by teaching the essential information and skills necessary for any industry or business, with emphasis on fundamental marketing procedures and practices. You can use your diploma credits to quickly complete a bachelor’s degree within a few semesters."

Georgia Emmanuel
Marketing Technology Project Co-ordinator, Seneca

Read more about Georgia