Toronto-based Pungle Inc., enables its customers to deliver real-time electronic, business payments. This applied research collaboration with Seneca will develop a cash-flow optimization service for Pungle users. This new service, which will be seamlessly integrated into the Pungle platform, will utilize user-specific transactional data to predict the optimal discounts required to ensure timely invoice payments. By integrating this value-added feature, Pungle will increase customer retention and provide a competitive advantage over other real-time payment businesses. Pungle will engage with Professor Ramy Taraboulsi, supported by two Research Assistants from Seneca's School of School of Accounting and Financial Services and two from our School of Information and Communications Technology. The developed software will enhance Pungle's ability to capture the Canadian marketplace, helping SMEs to improve their businesses and better control cash flows. The resulting growth of the company will lead to dozens of new software development and financial services jobs in the next three to five years.
Funder: The Natural Sciences and Engineering Research Council of Canada (NSERC)