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Bhupesh Shah

B.Sc.; MBA, Marketing and Finance

Professor and Program Co-ordinator

Social Media, School of Marketing


Advertising, Cyber culture, E-commerce, Not-for-profit marketing, Online and viral marketing, Personal branding, Search engines, Viral marketing, Digital media, New media


Ranked one of the Top Marketing Professors on Twitter and one of the 50 Business Professors You Should Follow on Twitter, Bhupesh Shah teaches courses in general marketing, digital media, social media and marketing metrics. He is an acknowledged public speaker on social media, marketing strategy and diversity, and has shared his insights on national television, radio, syndicated newspapers and publications. Shah established ethnicomm inc., a niche marketing firm catering to businesses seeking to connect with ethnic markets.

Bhupesh Shah has been interviewed by The Globe and Mail, The Toronto Star, CBC News, Global News, and has also been featured in 24 Hours and Maclean’s.


Marketing: Real People, Real Choices, Fourth Canadian Edition with MyMarketingLab, 4/E (2012)

Three Major Changes for Higher Education Institutions (2013)

Free Online Courses Increase Accessibility to Higher Education At The Expense Of Quality (2013)

Getting Social: How Higher Ed Institutions Can Make Better Use of Social Media Tools (2014)

See LinkedIn profile for more information