Season 1

Robert Waite

Episode 9: Robert Waite

Professor Robert Waite has advised two United States senators, the White House and corporate CEOs on both sides of the border. A leading authority on public relations (PR) and corporate communications, he teaches media and communications programs. In this episode, he shares some interesting moments in his 30-plus-year career, key skills necessary to be successful in PR today and what sets Seneca apart from universities.