March 24, 2021
Challenge Accepted recruitment campaign wins educational advertising awards
Seneca the only Canadian college awarded among more than 1,000 institutions
Seneca’s Challenge Accepted recruitment campaign has brought home gold, silver and bronze at the 36th Annual Educational Advertising Awards.
Seneca was one of five Canadian institutions and the only Canadian college recognized, winning 10 awards across two categories.
The campaign summed up the Seneca spirit in two words: Challenge Accepted. This phrase became the core of an integrated recruitment campaign that kept Seneca front of mind for prospective applicants. The campaign video was scripted based on the words of Seneca’s founding president, William T. Newnham, narrated by President David Agnew and featured the work of Seneca students and graduates.
The campaign appeared online, across the Greater Toronto Area in outdoor advertising and on television and radio.
The second phase of the Challenge Accepted campaign launched last fall. It calls on prospective students to carve out their futures against the backdrop of a global pandemic. Both phases of the campaign were developed by advertising agency Forsman & Bodenfors.
The Educational Advertising Awards is the largest educational advertising awards competition based in the United States. Judges consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals.