Students, graduates get ready for Challenge Accepted 2.0
A sneak peek of Seneca’s new marketing campaign launching this fall
Aug. 27, 2020
Karina Perez went in front of the camera last week for a new phase of Seneca's Challenge Accepted marketing campaign that will launch this fall. The International Transportation & Customs graduate is one of 14 students and alumni who participated in photo and video shoots at Newnham and Seneca@York campuses as well as locations such as the Bell Media Studios and the Toronto Humane Society. The shoot with Ms. Perez took place at DSV: Global Transportation and Logistics in Milton where she is a freight forwarder of air exports. The campaign, which will be in both digital and traditional formats, is a key part of Seneca’s recruitment efforts.
Neil Hetherington, CEO of Daily Bread Food Bank, also got some lights, camera and action behind the scenes. The Building Construction Regulations Administration graduate and winner of the 2018 Premier’s Award for Business will be featured alongside the likes of Journalism graduate Patricia Jaggernauth from CP24 and Police Foundations graduate Winston Stewart of Wincon Security.