Check the program delivery web page to see if this program will be delivered online or in hybrid format for the upcoming term. Learn more about technical requirements for online learning.
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Info :
The Ontario government has issued a province-wide stay-at-home order. Seneca’s on-campus learning activities will continue as scheduled. Access to Seneca’s campuses is limited due to the COVID-19 pandemic. Information about critical dates and program delivery for the Summer 2021 term and Fall 2021 term is now available.
Campus
Duration
6 Semesters (3 Years)Credential Awarded
Ontario College Advanced DiplomaSchool
School of MarketingAbout the Program
This three-year advanced diploma program will prepare you to become a marketing leader. You will learn to develop, integrate and execute marketing strategies for new and existing products and services. You will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches. Your learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis. |
Skills
Throughout this program you will develop the following skills:
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Work Experience
Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position. |
| September | January | May | |
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| Year 1 | Semester 1 | Semester 2 | Break |
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| Year 1 | Semester 1 | Semester 2 | |
| Year 2 | Semester 3 | Semester 4 | Work Term |
| Year 3 | Semester 5 | Semester 6 | |
Your Career
When you graduate from this program, these are the types of career options that you can explore:
Affiliations/Associations
- American Marketing Association
- Canadian Marketing Association
- Canadian Professional Sales Association
- Interactive Advertising Bureau of Canada
- Greater Toronto Marketing Alliance
- Ontario Colleges Marketing Association
Accreditation
