Business Administration - Marketing (BAM)

This three-year advanced diploma program will prepare you to become a marketing leader. You will learn to develop, integrate and execute marketing strategies for new and existing products and services. You will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches.

Your learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis.

Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

• Marketing manager
• Marketing co-ordinator
• Account manager
• Product manager
• Brand manager
• Digital marketing manager
• Interactive marketing manager
• Market researcher
• Event and trade show marketer
• Sports marketer
• Sales account manager
• Retail sales manager
• Digital and traditional media buying and planning
• Media sales manager
• Small business owner
• Search engine account marketing manager
• Web content manager

• Technical proficiency
• Analytical skills
• Problem-solving
• Critical thinking
• Leadership skill