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2 Semesters (8 Months)
Credential Awarded
Ontario College Graduate Certificate

About the Program

This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today's consumer-focused digital environment. You will understand all aspects of a brand and then develop a plan to build successful brand equity.

Your learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association field work or optional work term.

Work Experience

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Work-Integrated Learning Model
  September January May
Year 1 Semester 1 Semester 2 Work Term

Your Career

As a graduate of this program, you may pursue future career options, such as:

  • Assistant brand manager
  • Product manager
  • Brand consultant
  • Brand strategist
  • Assistant marketing manager

You may also find your career on the product and service side of business and marketing.

Related Careers


Throughout this program you will develop the following skills:

  • Develop brand strategies
  • Product launch planning
  • Business analysis
  • Research
  • Branding 


  • American Marketing Association (AMA)
  • Internet Advertising Bureau of Canada (IAB)
  • The Canadian Professional Sales Association (CPSA)
  • Canadian Marketing Association (CMA)
  • Greater Toronto Marketing Alliance (GTMA)