8 Semesters (4 Years)
Credential Awarded
Honours Bachelor Degree

About the Program

Through this four-year degree program, you will be qualified to develop marketing strategies across traditional and emerging digital media and distribution channels, aspiring towards 360-degree customer engagement with campaigns grounded in marketing analytics. Students will study a range of marketing strategies, and profound expertise in business analytics and marketing insights.

You will also demonstrate an in-depth understanding of how marketing strategy fits into both the micro – and macro – business context.

Advanced Entry

Graduates of a diploma program may be eligible to complete this degree faster through one of our pathway options.


Throughout this program you will develop the following skills:

  • Creative problem-solving
  • Curiosity
  • Adaptability
  • Resiliency
  • Strong communication skills
  • Project management 


Work Experience

Mandatory Degree Work Term

A work experience that includes at least one term in a formal work environment. The work term(s) may be a paid or unpaid position that is completed between two academic semesters and requires a minimum of 420 hours of work. Students must be in good standing and meet all identified requirements prior to participating in the work experience. The successful completion of the work term(s) is required for graduation.  Eligibility for participation does not guarantee that a work position will be secured. Additional fees are required for the mandatory degree work term regardless of success in securing a work position.


Your Career

When you graduate from this program, these are the types of career options that you can explore:

  • Marketing analyst
  • Product manager
  • Marketing manager
  • Marketing assistant
  • Digital media specialist
  • Social media manager
  • Advertising and promotions manager