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Honours Bachelor of Commerce – Marketing (BMRK)

Starts in September

Campus
Duration
8 Semesters (4 Years)
Credential Awarded
Honours Bachelor Degree
School
School of Marketing

Courses

Delivery: At Seneca, courses are delivered in the following formats: online, in-person, hybrid (an online, in-person combination) or flexible (offered in-person and online at the same time).

The chart below outlines the delivery options available for each course in this program. For some academic terms, there may be more than one delivery option available. You’ll be able to select your preferred options when building your course schedule during open enrolment.

Preferences  for course delivery will be considered on a first come, first served basis.

International students: the impact of studying from outside of Canada and Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.

 

Semester 1

Course Code Course Name Winter Summer Fall
BAB100 Introduction to Canadian Business  Online  Not offered  Online
BAB110 Financial Mathematics  In-person  Not offered  In-person
BAB120 Computer Applications for Business I  Online  Not offered  Online
BAB140 Introduction to Financial Accounting  In-person  Not offered  In-person
ENG106 Writing Strategies  Online
 In-person 		 Not offered  Hybrid
 Online
 In-person

Semester 2

Course Code Course Name Winter Summer Fall
BAB235 Introduction to Marketing  Flexible  Flexible  Not offered
BAB240 Management Accounting  Flexible  Flexible  Not offered
ENG205 Applied Communication for Business and Industry  Online  Online  Not offered
HST330 Business Finance  Online  Online  Not offered
HST430 Organizational Behaviour  Online  Online  Not offered

Semester 3

Course Code Course Name Winter Summer Fall
BAB210 Business Statistics  Not offered  Not offered  Online
BAB231 Introduction to Business Law  Not offered  Not offered  Online
HST400 Operations Management  Not offered  Not offered  Flexible
LSP240 Micro Economics - Theory and Practice  In-person  Not offered  Online
LSP400 Presentation Skills  Online
 In-person 		 Not offered  Online
 In-person

Semester 4

Course Code Course Name Winter Summer Fall
BAB310 Quantitative Decision Making  Online  Not offered  Not offered
BMT540 Business to Business Marketing  Online  Not offered  Not offered
BMT545 Effective Selling  Flexible  Not offered  Not offered
BMT646 Customer Service  Flexible  Not offered  Not offered
COM290 Visual Communication  Online  Not offered  Online
LSP340 Macroeconomics - Theory & Practice  Flexible
 Online
 In-person 		 Not offered  Online

Semester 5

Course Code Course Name Winter Summer Fall
MRT285 Applications for Market Intelligence  Not offered  Not offered  Online
MRT287 Marketing Research I  Not offered  Not offered  Flexible
MRT295 Marketing Planning and Strategy  Not offered  Not offered  Online
OPT395 Operations Management II  Not offered  Not offered  Flexible
plus: Liberal Studies Course (1)

Semester 6

Course Code Course Name Winter Summer Fall
MRT296 Integrated Marketing Communications  Flexible  Not offered  Not offered
MRT297 Predictive Analytics for Marketing  Online  Not offered  Not offered
MRT386 Consumer Behaviour  Flexible  Not offered  Not offered
MRT398 Direct and Interactive Marketing  Flexible  Not offered  Not offered
WTP200 Work Term Preparation  Online  Not offered  Not offered
plus: Liberal Studies Course (1)

Work-Integrated Learning Term

Course Code Course Name Winter Summer Fall
BMR881 Marketing, Work Term  Not offered  Hybrid
 Online
 In-person 		 Not offered

Semester 7

Course Code Course Name Winter Summer Fall
MRT387 Marketing Analytics  Not offered  Not offered  Flexible
MRT481 Data Mining for Direct Marketing  Not offered  Not offered  Online
MRT487 Marketing Research II  Not offered  Not offered  Flexible
MRT492 Brand Management  Not offered  Not offered  Online
plus: Liberal Studies Course (1)

Semester 8

Course Code Course Name Winter Summer Fall
BMT850 Strategic Management  Flexible  Not offered  Not offered
BMT855 Leadership for Managers  Online  Not offered  Not offered
MRT491 Marketing Research Capstone  Flexible  Not offered  Not offered
MRT493 Social Media Intelligence and Web Analytics  Online  Not offered  Not offered
plus: Liberal Studies Course (1)

 

Program Learning Outcomes

Seneca has been granted a consent by the Minister of Colleges and Universities to offer this degree for a seven-year term starting Feb. 8, 2023. In conformity with the Minister's criteria and requirements, Seneca will submit an application for the renewal of the consent for this program 12 months prior to the expiration of the consent. Seneca shall ensure that all students admitted to the above-named program during the period of consent will have the opportunity to complete the program within a reasonable time frame.