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Honours Bachelor of Commerce - Marketing

Program Learning Outcomes

As a graduate, you will be prepared to reliably demonstrate the ability to:

  • Evaluate evidence-based decision making using quantitative and qualitative information.
  • Formulate business strategies in order to address market trends and meet organizational goals.
  • Interpret complex numeric and financial data for strategic and operational decision making.
  • Implement multifaceted marketing projects by applying project management skills.
  • Market to various target groups and markets using traditional, new and emerging media and technologies.
  • Create integrated marketing communications plans using marketing concepts, models, frameworks and tools.
  • Conduct research to analyze opportunities and support decision making.
  • Evaluate marketing strategies to assess their impact on consumers and the achievement of business goals.
  • Model ethical, legal and professional codes of conduct of the Canadian business environment and global marketplace.
  • Communicate information and ideas to persuade an audience using the most suitable medium and mode for the message.
  • Solve business problems by applying current workplace technology.
  • Execute web-based optimization that furthers business objectives by applying predictive analysis and decision management frameworks.