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4 Semesters (2 Years)
Credential Awarded
Ontario College Diploma

Seneca is delivering this program in an online format in January 2021. Learn more about technical requirements for online learning.

About the Program

This two-year diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.

You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies.


Throughout this program you will develop the following skills:

  • Leadership
  • Brainstorming ideas
  • Management techniques
  • Critical thinking
  • Planning
  • Project management

Your Career

When you graduate from this program, these are the types of career options that you can explore:

  • Marketing assistant
  • Marketing co-ordinator
  • Account manager
  • Market researcher
  • Assistant sales manager
  • Assistant event planner
  • Social media assistant
  • Digital marketing assistant
  • Media planning assistant


  • American Marketing Association
  • Canadian Marketing Association
  • Canadian Professional Sales Association
  • Interactive Advertising Bureau of Canada
  • Greater Toronto Marketing Alliance
  • Ontario Colleges Marketing Association


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