Duration
4 Semesters (2 Years)
Credential Awarded
Ontario College Diploma

Courses

Delivery: At Seneca, courses are delivered in the following formats: online, in-person, hybrid (an online, in-person combination) or flexible (offered in-person and online at the same time).

The chart below outlines the delivery options available for each course in this program. For some academic terms, there may be more than one delivery option available. You’ll be able to select your preferred options when building your course schedule during open enrolment.

Preferences  for course delivery will be considered on a first come, first served basis.

International students: the impact of studying from outside of Canada and Post-Graduation Work Permit (PGWP) eligibility differs significantly based on when you start your program. Please review the PGWP eligibility before choosing your program and course delivery.

 

Semester 1

Course Code Course Name Winter Summer Fall
BAM101 Introduction to Business Administration  Flexible
 Online
 Flexible
 Online
 Flexible
 Online
COM101 or
COM111
Communicating Across Contexts or
Communicating Across Contexts (Enriched)
 Hybrid
 Online
 In-person
 Hybrid
 Online
 In-person
 Hybrid
 Online
 In-person
MBF100 or
MBF101
Mathematics of Business and Finance or
Mathematics of Business and Finance
 Online
 In-person
 Online
 In-person
 Online
 In-person
MRK106 Marketing I  In-person  In-person  In-person
MRK130 Marketing Professionalism and Careers  Online
 In-person
 Online
 In-person
 Online
 In-person
MRK264 Advanced Computer Applications for Marketing  Hybrid  Hybrid  Hybrid

Semester 2

Course Code Course Name Winter Summer Fall
ACC106 Accounting I  Hybrid
 Online
 In-person
 Hybrid
 Online
 In-person
 Hybrid
 Online
 In-person
EAC594 Business Communication for the Digital Workplace  Online
 In-person
 Hybrid
 Online
 Hybrid
 Online
MRK177 Professional Presentations  Hybrid  Hybrid  Hybrid
MRK200 Marketing II  In-person  In-person  In-person
OBR250 Organizational Behaviour  Hybrid  Hybrid  Hybrid
plus: General Education Course (1)

Semester 3

Course Code Course Name Winter Summer Fall
ECN550 Economics: An Overview  Online
 In-person
 Online
 In-person
 Online
 In-person
MRK260 Graphic and Web Design  Online  Online  Online
MRK317 Integrated Marketing Communications I  Flexible  Flexible  Flexible
MRK430 Professional Selling  Flexible  Flexible  Flexible
QNM223 Business Statistics  Online  Online  Online
plus: General Education Course (1)

Semester 4

Course Code Course Name Winter Summer Fall
CAP506 Career Launching and Portfolio Planning  Online  Online  Online
MRK428 Marketing Strategy and Analysis  Hybrid  Hybrid  Hybrid
MRK455 Applied Marketing Research  Flexible
 Online
 Flexible
 Online
 Flexible
 Online
MRK460 Global Marketing  Flexible
 Online
 Flexible
 Online
 Flexible
 Online
MRK634 Driving Digital Media for Business  Online  Online  Online
plus: General Education Course (1)