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Creative Advertising (CAB)
Starts in January, September
Location
Duration
4 Semesters (2 Years)Credential Awarded
Ontario College DiplomaSchool
Seneca BusinessSeneca is delivering this program in an online format in September 2020. Learn more about technical requirements for online learning.
About the Program
This two-year diploma program will expose you to the different aspects of advertising communications including strategic planning, concept development, digital content creation and management, copywriting, art direction, account management, applied research and public relations.
You will be challenged to be a creative and imaginative thinker, strong-willed, and a superior writer with solid interpersonal skills.
Each semester of this program offers a building-block process with fundamentals and real-life experiences delivered by industry expert professors and advertising agency partners to nurture and inspire your creativity. Throughout each semester, you will also have opportunities to develop and present full-fledged ad campaigns.
In the second year, you will have an opportunity to pick between the creative or strategic streams depending on your career interest. Along with specializing in portfolio development, personal branding, and digital and mobile planning. The program will also offer you an opportunity to attend New York Advertising Week. You will become a part of the advertising industry with agency tours, meet with the industry leaders and begin the challenge of marketing yourself.
In recent years, our students have won gold, silver and bronze awards in national competitions such as the Advertising Educators Association of Canada Student Competition, The Grip Limited Juicer and the Cossette Communication Grow-Op. Other international awards won by graduates include the Cannes Lion Advertising Festival, Marketing Magazine, CASSIES, Clio Awards, New York Festivals and London International Awards.
This program is also offered as a joint diploma/B.A. program with York University.
Skills
Throughout this program you will develop the following skills:
- Copywriting
- Creative thinking
- Content creation
- Interpersonal skills
Your Career
When you graduate from this program, these are the types of career options that you can explore:
- Advertising copywriter
- Social media curators
- Digital content manager
- Digital community manager
- Account executive
- Strategic planners
- Media buyers
- Media planners
- Marketing communications co-ordinator
Affiliations/Associations
- Advertising and Design Club of Canada (ADCC)
- Advertising Educators Association of Canada (AEAC)
- Art Directors Club of New York
- One Club (New York)