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Creative Advertising (CAB)

Starts in January, September

Campus
Duration
4 Semesters (2 Years)
Credential Awarded
Ontario College Diploma
School
School of Marketing

Courses

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

Also see: English and General Education requirements.

Semester 1
CAB001 Advertising Insights
CAB115 Introduction to Advertising Design and Layout
CAB137 Effective Communication and Presentation
CAB162 Introduction to Copywriting
CAB180 Advertising Principles and Practices
CAB190 Introduction: Integrated Marketing and Communication
COM101 or
COM111		 Communicating Across Contexts or
Communicating Across Contexts (Enriched)
 
Semester 2
CAB200 Desktop Publishing I
CAB214 Advertising Campaign Concept Development
CAB240 Advertising Media Planning
CAB270 Integrated Marketing Communications II
CAB282 Copywriting for Broadcast Media
CAB290 Introduction to Advertising Research
plus: General Education Course
 
Semester 3
CAB003 Your Career Stream
CAB300 Desktop Publishing II
CAB312 Interactive and Integrated Media I
CAB328 Advertising Campaign Planning
CAB352 Copywriting for Direct Response Advertising
CAB390 or
CAB315		 Applied Advertising Campaign Research** or
Advertising Concept Development II*
CAB399 or
CAB342		 Public Relations The Profession and Practice** or
Advanced Copywriting Skills*
plus: General Education Course
 
Semester 4
CAB444 Advertising: Concept Development and Strategic Executions
CAB450 Your Career Launch
CAB460 or
CAB402		 Advanced Media Planning** or
Creative Portfolio Workshop*
CAB462 or
CAB414		 Public Relations and Event Planning** or
Interactive and Integrated Media II*
CAB470 or
CAB425		 Account Management** or
Visual Communication II*
CAB472 or
CAB482		 Business Management - Direct Response** or
Creative Development - Direct Response*
FPL408 Field Placement/Independent Project
plus: General Education Course
 

* Students select these for Creative Career stream.
** Students select these for Business Career stream.

Streaming is subject to enrolment. Students are required to make "stream" selection by week 8 of the third semester.
Semester 1
CAB001 Advertising Insights
CAB115 Introduction to Advertising Design and Layout
CAB137 Effective Communication and Presentation
CAB162 Introduction to Copywriting
CAB180 Advertising Principles and Practices
CAB190 Introduction: Integrated Marketing and Communication
COM101 or
COM111		 Communicating Across Contexts or
Communicating Across Contexts (Enriched)
 
Semester 2
CAB200 Desktop Publishing I
CAB214 Advertising Campaign Concept Development
CAB240 Advertising Media Planning
CAB270 Integrated Marketing Communications II
CAB282 Copywriting for Broadcast Media
CAB290 Introduction to Advertising Research
plus: General Education Course
 
Semester 3
CAB003 Your Career Stream
CAB300 Desktop Publishing II
CAB312 Interactive and Integrated Media I
CAB328 Advertising Campaign Planning
CAB352 Copywriting for Direct Response Advertising
CAB390 or
CAB315		 Applied Advertising Campaign Research** or
Advertising Concept Development II*
CAB399 or
CAB342		 Public Relations The Profession and Practice** or
Advanced Copywriting Skills*
plus: General Education Course
 
Semester 4
CAB444 Advertising: Concept Development and Strategic Executions
CAB450 Your Career Launch
CAB460 or
CAB402		 Advanced Media Planning** or
Creative Portfolio Workshop*
CAB462 or
CAB414		 Public Relations and Event Planning** or
Interactive and Integrated Media II*
CAB470 or
CAB425		 Account Management** or
Visual Communication II*
CAB472 or
CAB482		 Business Management - Direct Response** or
Creative Development - Direct Response*
FPL408 Field Placement/Independent Project
plus: General Education Course
 

* Students select these for Creative Career stream.
** Students select these for Business Career stream.

Streaming is subject to enrolment. Students are required to make "stream" selection by week 8 of the third semester.
Semester 1
CAB001 Advertising Insights
CAB115 Introduction to Advertising Design and Layout
CAB162 Introduction to Copywriting
CAB180 Advertising Principles and Practices
CAB190 Introduction: Integrated Marketing and Communication
COM101 Communicating Across Contexts
MRK177 Marketing Skills and Insights
 
Semester 2
CAB200 Desktop Publishing I
CAB214 Advertising Campaign Concept Development
CAB240 Advertising Media Planning
CAB270 Integrated Marketing Communications II
CAB282 Copywriting for Broadcast Media
CAB290 Introduction to Advertising Research
plus: General Education Course
 
Semester 3
CAB003 Your Career Stream
CAB300 Desktop Publishing II
CAB312 Interactive and Integrated Media I
CAB328 Advertising Campaign Planning
CAB352 Copywriting for Direct Response Advertising
CAB390 or
CAB315		 Applied Advertising Campaign Research** or
Advertising Concept Development II*
CAB399 or
CAB342		 Public Relations The Profession and Practice** or
Advanced Copywriting Skills*
plus: General Education Course
 
Semester 4
CAB444 Advertising: Concept Development and Strategic Executions
CAB450 Your Career Launch
CAB460 or
CAB402		 Advanced Media Planning** or
Creative Portfolio Workshop*
CAB462 or
CAB414		 Public Relations and Event Planning** or
Interactive and Integrated Media II*
CAB470 or
CAB425		 Account Management** or
Visual Communication II*
CAB472 or
CAB482		 Business Management - Direct Response** or
Creative Development - Direct Response*
FPL408 Field Placement/Independent Project
plus: General Education Course
 

* Students select these for Creative Career stream.
** Students select these for Business Career stream.

Streaming is subject to enrolment. Students are required to make "stream" selection by week 8 of the third semester.

 

Program Learning Outcomes