Creative Advertising (CAB)
Starts in September, January
Location
Duration
4 Semesters (2 Years)Credential Awarded
Ontario College DiplomaSchool
Seneca BusinessCourses
Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.
Also see: English and General Education requirements.
| Semester 1 | |
|---|---|
| CAB001 | Advertising Insights |
| CAB115 | Introduction to Advertising Design and Layout |
| CAB137 | Effective Communication and Presentation |
| CAB162 | Introduction to Copywriting |
| CAB180 | Advertising Principles and Practices |
| CAB190 | Introduction: Integrated Marketing and Communication |
| COM101 or COM111 |
Communicating Across Contexts or Communicating Across Contexts (Enriched) |
| Semester 2 | |
| CAB200 | Desktop Publishing I |
| CAB214 | Advertising Campaign Concept Development |
| CAB240 | Advertising Media Planning |
| CAB270 | Integrated Marketing Communications II |
| CAB282 | Copywriting for Broadcast Media |
| CAB290 | Introduction to Advertising Research |
| plus: General Education Course | |
| Semester 3 | |
| CAB003 | Your Career Stream |
| CAB300 | Desktop Publishing II |
| CAB312 | Interactive and Integrated Media I |
| CAB328 | Advertising Campaign Planning |
| CAB352 | Copywriting for Direct Response Advertising |
| CAB390 or CAB315 |
Applied Advertising Campaign Research** or Advertising Concept Development II* |
| CAB399 or CAB342 |
Public Relations The Profession and Practice** or Advanced Copywriting Skills* |
| plus: General Education Course | |
| Semester 4 | |
| CAB444 | Advertising: Concept Development and Strategic Executions |
| CAB450 | Your Career Launch |
| CAB460 or CAB402 |
Advanced Media Planning** or Creative Portfolio Workshop* |
| CAB462 or CAB414 |
Public Relations and Event Planning** or Interactive and Integrated Media II* |
| CAB470 or CAB425 |
Account Management** or Visual Communication II* |
| CAB472 or CAB482 |
Business Management - Direct Response** or Creative Development - Direct Response* |
| FPL408 | Field Placement/Independent Project |
| plus: General Education Course | |
|
* Students select these for Creative Career stream. Streaming is subject to enrolment. Students are required to make "stream" selection by week 8 of the third semester. |
|
| Semester 1 | |
|---|---|
| CAB001 | Advertising Insights |
| CAB115 | Introduction to Advertising Design and Layout |
| CAB162 | Introduction to Copywriting |
| CAB180 | Advertising Principles and Practices |
| CAB190 | Introduction: Integrated Marketing and Communication |
| COM101 | Communicating Across Contexts |
| MRK177 | Marketing Skills and Insights |
| Semester 2 | |
| CAB200 | Desktop Publishing I |
| CAB214 | Advertising Campaign Concept Development |
| CAB240 | Advertising Media Planning |
| CAB270 | Integrated Marketing Communications II |
| CAB282 | Copywriting for Broadcast Media |
| CAB290 | Introduction to Advertising Research |
| plus: General Education Course | |
| Semester 3 | |
| CAB003 | Your Career Stream |
| CAB300 | Desktop Publishing II |
| CAB312 | Interactive and Integrated Media I |
| CAB328 | Advertising Campaign Planning |
| CAB352 | Copywriting for Direct Response Advertising |
| CAB390 or CAB315 |
Applied Advertising Campaign Research** or Advertising Concept Development II* |
| CAB399 or CAB342 |
Public Relations The Profession and Practice** or Advanced Copywriting Skills* |
| plus: General Education Course | |
| Semester 4 | |
| CAB444 | Advertising: Concept Development and Strategic Executions |
| CAB450 | Your Career Launch |
| CAB460 or CAB402 |
Advanced Media Planning** or Creative Portfolio Workshop* |
| CAB462 or CAB414 |
Public Relations and Event Planning** or Interactive and Integrated Media II* |
| CAB470 or CAB425 |
Account Management** or Visual Communication II* |
| CAB472 or CAB482 |
Business Management - Direct Response** or Creative Development - Direct Response* |
| FPL408 | Field Placement/Independent Project |
| plus: General Education Course | |
|
* Students select these for Creative Career stream. Streaming is subject to enrolment. Students are required to make "stream" selection by week 8 of the third semester. |
|
| Semester 1 | |
|---|---|
| CAB001 | Advertising Insights |
| CAB115 | Introduction to Advertising Design and Layout |
| CAB162 | Introduction to Copywriting |
| CAB180 | Advertising Principles and Practices |
| CAB190 | Introduction: Integrated Marketing and Communication |
| EAC150 or COM101 |
College English or Communicating Across Contexts |
| ISC100 | Introduction to Seneca Studies |
| MRK177 | Marketing Skills and Insights |
| PSY204*** | Perception and Communication |
| Semester 2 | |
| CAB200 | Desktop Publishing I |
| CAB214 | Advertising Campaign Concept Development |
| CAB240 | Advertising Media Planning |
| CAB270 | Integrated Marketing Communications II |
| CAB282 | Copywriting for Broadcast Media |
| CAB290 | Introduction to Advertising Research |
| EAC594 | Business Communication for the Digital Workplace |
| plus: General Education Course | |
| Semester 3 | |
| CAB003 | Your Career Stream |
| CAB300 | Desktop Publishing II |
| CAB312 | Interactive and Integrated Media I |
| CAB328 | Advertising Campaign Planning |
| CAB352 | Copywriting for Direct Response Advertising |
| CAB390 or CAB315 |
Applied Advertising Campaign Research** or Advertising Concept Development II* |
| CAB399 or CAB342 |
Public Relations The Profession and Practice** or Advanced Copywriting Skills* |
| plus: General Education Course | |
| Semester 4 | |
| CAB444 | Advertising: Concept Development and Strategic Executions |
| CAB450 | Your Career Launch |
| CAB460 or CAB402 |
Advanced Media Planning** or Creative Portfolio Workshop* |
| CAB462 or CAB414 |
Public Relations and Event Planning** or Interactive and Integrated Media II* |
| CAB470 or CAB425 |
Account Management** or Visual Communication II* |
| CAB472 or CAB482 |
Business Management - Direct Response** or Creative Development - Direct Response* |
| FPL408 | Field Placement/Independent Project |
| plus: General Education Course | |
|
* Students select these for Creative Career stream. Streaming is subject to enrolment. Students are required to make "stream" selection by week 8 of the third semester. |
|
| *** This course will not fulfill a General Education requirement. | |