Creative Advertising (CAB)

Starts in January, September

Campus

Markham, Moving to Seneca@York May 2020

Duration

4 Semesters (2 Years)

Credential Awarded

Ontario College Diploma

School

Seneca Business

Courses

Please select the curriculum from the Academic Year in which you started (or will be starting) your studies. An Academic Year begins in September and ends in August of the following year.

Also see: English and General Education requirements.

Semester 1
CAB001	Advertising Insights
CAB115	Introduction to Advertising Design and Layout
CAB162	Introduction to Copywriting
CAB180	Advertising Principles and Practices
CAB190	Introduction: Integrated Marketing and Communication
COM101	Communicating Across Contexts
MRK177	Marketing Skills and Insights

Semester 2
CAB200	Desktop Publishing I
CAB214	Advertising Campaign Concept Development
CAB240	Advertising Media Planning
CAB270	Integrated Marketing Communications II
CAB282	Copywriting for Broadcast Media
CAB290	Introduction to Advertising Research
plus: General Education Course

Semester 3
CAB003	Your Career Stream
CAB300	Desktop Publishing II
CAB312	Interactive and Integrated Media I
CAB328	Advertising Campaign Planning
CAB352	Copywriting for Direct Response Advertising
CAB390 or CAB315	Applied Advertising Campaign Research** or Advertising Concept Development II*
CAB399 or CAB342	Public Relations The Profession and Practice** or Advanced Copywriting Skills*
plus: General Education Course

Semester 4
CAB444	Advertising: Concept Development and Strategic Executions
CAB450	Your Career Launch
CAB460 or CAB402	Advanced Media Planning** or Creative Portfolio Workshop*
CAB462 or CAB414	Public Relations and Event Planning** or Interactive and Integrated Media II*
CAB470 or CAB425	Account Management** or Visual Communication II*
CAB472 or CAB482	Business Management - Direct Response** or Creative Development - Direct Response*
FPL408	Field Placement/Independent Project
plus: General Education Course

* Students select these for Creative Career stream. ** Students select these for Business Career stream. Streaming is subject to enrolment. Students are required to make "stream" selection by week 8 of the third semester.

Semester 1
CAB001	Advertising Insights
CAB115	Introduction to Advertising Design and Layout
CAB162	Introduction to Copywriting
CAB180	Advertising Principles and Practices
CAB190	Introduction: Integrated Marketing and Communication
COM101	Communicating Across Contexts
MRK177	Marketing Skills and Insights

Semester 2
CAB200	Desktop Publishing I
CAB214	Advertising Campaign Concept Development
CAB240	Advertising Media Planning
CAB270	Integrated Marketing Communications II
CAB282	Copywriting for Broadcast Media
CAB290	Introduction to Advertising Research
plus: General Education Course

Semester 3
CAB003	Your Career Stream
CAB300	Desktop Publishing II
CAB312	Interactive and Integrated Media I
CAB328	Advertising Campaign Planning
CAB352	Copywriting for Direct Response Advertising
CAB390 or CAB315	Applied Advertising Campaign Research** or Advertising Concept Development II*
CAB399 or CAB342	Public Relations The Profession and Practice** or Advanced Copywriting Skills*
plus: General Education Course

Semester 4
CAB444	Advertising: Concept Development and Strategic Executions
CAB450	Your Career Launch
CAB460 or CAB402	Advanced Media Planning** or Creative Portfolio Workshop*
CAB462 or CAB414	Public Relations and Event Planning** or Interactive and Integrated Media II*
CAB470 or CAB425	Account Management** or Visual Communication II*
CAB472 or CAB482	Business Management - Direct Response** or Creative Development - Direct Response*
FPL408	Field Placement/Independent Project
plus: General Education Course

* Students select these for Creative Career stream. ** Students select these for Business Career stream. Streaming is subject to enrolment. Students are required to make "stream" selection by week 8 of the third semester.

Semester 1
CAB001	Advertising Insights
CAB115	Introduction to Advertising Design and Layout
CAB162	Introduction to Copywriting
CAB180	Advertising Principles and Practices
CAB190	Introduction: Integrated Marketing and Communication
EAC150 or COM101	College English or Communicating Across Contexts
ISC100	Introduction to Seneca Studies
MRK177	Marketing Skills and Insights
PSY204***	Perception and Communication

Semester 2
CAB200	Desktop Publishing I
CAB214	Advertising Campaign Concept Development
CAB240	Advertising Media Planning
CAB270	Integrated Marketing Communications II
CAB282	Copywriting for Broadcast Media
CAB290	Introduction to Advertising Research
EAC594	Business Communication for the Digital Workplace
plus: General Education Course

Semester 3
CAB003	Your Career Stream
CAB300	Desktop Publishing II
CAB312	Interactive and Integrated Media I
CAB328	Advertising Campaign Planning
CAB352	Copywriting for Direct Response Advertising
CAB390 or CAB315	Applied Advertising Campaign Research** or Advertising Concept Development II*
CAB399 or CAB342	Public Relations The Profession and Practice** or Advanced Copywriting Skills*
plus: General Education Course

Semester 4
CAB444	Advertising: Concept Development and Strategic Executions
CAB450	Your Career Launch
CAB460 or CAB402	Advanced Media Planning** or Creative Portfolio Workshop*
CAB462 or CAB414	Public Relations and Event Planning** or Interactive and Integrated Media II*
CAB470 or CAB425	Account Management** or Visual Communication II*
CAB472 or CAB482	Business Management - Direct Response** or Creative Development - Direct Response*
FPL408	Field Placement/Independent Project
plus: General Education Course

* Students select these for Creative Career stream. ** Students select these for Business Career stream. Streaming is subject to enrolment. Students are required to make "stream" selection by week 8 of the third semester.

*** This course will not fulfill a General Education requirement.

Program Learning Outcomes

Creative Advertising (CAB)

Campus

Duration

Credential Awarded

School

Courses

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