Creative Advertising

Program Learning Outcomes

This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges and Universities.

As a graduate, you will be prepared to reliably demonstrate the ability to:

  • Develop a creative advertising campaign to addresses a business challenge that aligns with the brand. 
  • Perform a market segmentation analysis to define the ideal target audience for the client’s product or service. 
  • Present and defend an advertising and marketing communication plan to clients that is within budget and time constraints. 
  • Evaluate the success and effectiveness of a campaign against the business objectives. 
  • Produce creative work and content for a range of media, platforms, and technologies that meet industry standards and brand objectives. 
  • Create advertising and marketing content that is socially responsible and inclusive as well as compliant with legislation and industry standard to meet the needs of a brand. 
  • Work professionally and collaboratively on the planning, creation, and execution of advertising campaigns in a high-pressure environment. 
  • Use current evidence-based research of social psychology, sociology, and consumer behaviour to produce creative advertising.