This Seneca program has been validated by the Credential Validation Service as an Ontario College Credential as required by the Ministry of Colleges and Universities.
Event Management - Event and Exhibit Design
Program Learning Outcomes
As a graduate, you will be prepared to reliably demonstrate the ability to:
- Develop and implement financial initiatives based on event objectives through methods such as sponsorship programs, grant applications, and fundraising initiatives.
- Plan, design, and co-ordinate effective site and facility operations.
- Apply the principles of marketing to events.
- Apply strategies for effective human resource management to events.
- Create, plan, and implement effective programming for events.
- Apply accounting and financial knowledge and skills to the operation of events.
- Apply business administration skills to the operation of events.
- Apply the principles of professionalism and ethics to event management.
- Create a design concept for an event that fulfills the client’s intended guest experience.