2 Semesters (8 Months)
Credential Awarded
Ontario College Graduate Certificate

About the Program

With this eight-month graduate certificate program, you will gain enhanced knowledge and training in the growing fields of sports, entertainment, event and experiential marketing. This program will demonstrate how to apply the fundamental principles of strategic marketing to event properties through case analysis, field projects and client proposals.

This program will challenge your creativity and equip you to explore a career in event marketing that involves sponsor brand activation and developing live experiences that are amplified by digital and social media.


Throughout this program you will develop the following skills:

  • Problem-solving
  • Collaborating
  • Building Relationships
  • Leadership skills

Work Experience

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Your Career

When you graduate from this program, these are the types of employers waiting for you:

  • Advertising agencies
  • Charitable organizations
  • Corporate marketing departments
  • Entertainment firms
  • Experiential and event marketing firms
  • Festival organizations
  • Industry associations
  • Municipal governments
  • Sports firms
  • Trade show management firms

Industry entry-level positions may include:

  • Account co-ordinator
  • Brand activation co-ordinator
  • Brand ambassador
  • Event marketing co-ordinator
  • Marketing co-ordinator
  • Social media and digital marketing co-ordinator
  • Sponsorship and experiential marketing co-ordinator


  • Festivals and Events Ontario
  • Canadian Marketing Association
  • LiveGuage – Live Event ROI
  • Rugby Ontario
  • Sponsorship Toronto Conference
  • The Toronto Blue Jays Baseball Club
  • The T1 Agency
  • The Sponsorship Experience Forum 
  • York Region Festival Alliance